Hashtag Generator for Instagram? Heres a 2021 Guide (Tool & Lists Included)

Struggling to find the #perfect hashtag for your Instagram post?

That’s #relatable!

Most content creators on Instagram are in the same boat.

But there’s a quick way to fix this.

I’m about to show you how to find Instagram hashtags that will boost engagement and connect your posts with the #perfect audience.

So #followme to #instagood !!!

Instagram Hashtag Generator: Full Guide, FREE Tool & Lists of Hashtags

In this post I’ll show you how to find and use the best Instagram hashtags — no matter what niche you’re in!

And yes, the free tool and lists of popular hashtags are below!

In fact, I’ve added a glossary of 999+ hashtags below, so you have instant access to good hashtags for your next post.

But first… let’s back up and define what hashtags are and the different categories of hashtags.

Table of Contents

What is an Instagram hashtag?

Let’s start with the basics.

What’s a hashtag?

A hashtag is a word or a group of words beginning with a # sign.

If you’re American, you might call this a pound or number sign. Whereas other countries in the world refer to this (#) to as a ‘Hash’ symbol.

Hashtags basically function as keywords. You can click them to see more posts about the keyword.

Twitter was the first social media platform to introduce hashtags in 2007. Since then, many other social platforms have adopted them.

Now let’s look at the process of creating hashtags.

How do you add hashtags on Instagram?

Again, hashtags allow you to categorize Instagram posts into different buckets.

Here’s an example:

Say you want to see posts related to digital marketing. No problem. Just click in the search bar on Instagram and type in #digitalmarketing.

The search suggestions will supply you with a list of related hashtags.

When you click enter on #digitalmarketing, you get a page filled with Instagram posts about digital marketing:

You can use any term as a hashtag and search to get relevant results.

If you’re a digital marketer and want to make sure your posts show in this feed, you just need to add the hashtag “#digitalmarketer” to your post.

Then your post will automatically end up in this feed and be visible to anyone who searches the hashtag — or clicks the hashtag on another post

Keep in mind: it’s difficult to get seen via generic or highly competitive hashtags.

How to make finding hashtags (even more) simple

Think of the Instagram search bar as ‘Google’ and each hashtag page as a “Search engine results page”.

Just like Google, the posts on a hashtag’s results page depend on a number of factors, including:

1. Quality of posts
2. Number of likes, comments, shares and saves
3. Number of followers of the account

…and other factors determined by Instagram’s algorithms.

Choosing the right hashtags has NO advantage when your posts aren’t good quality.

You’ll only gain juice out of your hashtags when your Instagram posts STAND OUT from the crowd.

You can use a professional tool or a free Instagram post maker to help you create stunning Instagram posts in minutes.

Apart from quality posts and the right hashtags, you also need to focus on your post captions.

Add a pinch of consistency and you’ll get solid engagement on all of your Instagram posts over time.

9 different types of Instagram hashtags

Today, Instagram boasts over a BILLION active users.

As a result, hashtags have grown in number too — and with that high quantity comes a huge variety.

So let’s take a look at the different types of hashtags used on Instagram.

1: Branded hashtags

Branded hashtags feature names of your organization, product or service.

Such hashtags are used every time you make a post about your social media handles.

Some examples of branded hashtags are #nike, #picmaker, #Instagram, #LouisVuitton, etc.

Here’s an example of Louis Vuitton using their branded hashtag on one of their posts, featuring a member of the South Korean boy band, BTS.

NOTE: #BTS is also another branded hashtag on this post.

2. Hashtags related to a product or service

This category is a subset of the first category.

Although your products and services are offered by your brand, you can create separate categories for them too.

Sometimes you can also choose already available categories for products and services.

For example, some of the product hashtags from Nike could be #shoes, #whiteshoes, #whitesneakers, etc.

3. Community hashtags

This is a great way to index your posts among already well-established hashtags or communities on Instagram.

For example, if you’re a musician, you can use hashtags like ‘#musiciansofInstagram’ to index your post among the community on international musicians.

Let’s go a step further and assume that you’re a musician in New York.

You could also use a hashtag like ‘#musiciansofny’ to index your post on that page.

The other way brands can use this is by developing their own hashtag.

Mindvalley, the brainchild of Vishen Lakhiani, uses community hashtags on all of its Instagram posts.

Here are some community hashtags they consistently use on their posts.

#mindvalleycommunity

#mindvalleytribe

4. Custom campaign hashtags

These are custom hashtags created to track campaigns run by brands on Instagram.

One example of this is #nationafriedchickenday by KFC.

Although this was not their brand hashtag, it was highly relatable to their core offering — fried chicken.

They used the hashtag to their benefit on all their Twitter and Instagram posts.

Now, that’s what we call smart usage of hashtags!

On the other hand, Coca-Cola inserted #shareacoke into their famous campaign.

5. Location hashtags

These hashtags are based on certain locations in the world.

It can be anything like #newyork, #california, #italy, #india.

6. Event hashtags

These are hashtags created for events and conferences organized around the world.

One good example of event hashtags is the ‘#olympics’ used during the Olympics. Based on the country in which they are hosted, these hashtags can be further split into multiple categories.

A good example is the upcoming Tokyo olympics.

The hashtag‘#tokyoolympics’ is already trending even though the event is more than two months away (at the time of this being written).

7. Day-based hashtags

There is a list of hashtags that are based on days of the week.

Even though most people reject these hashtags, one look at their popularity may nudge you to think otherwise.

Here’s a small list of the hashtags for Monday.

Here’s another example of hashtags for Tuesday.

With day-based hashtags, your opportunities are endless.

8. Month-based hashtags

After day-based hashtags, we have month-based hashtags.

Although each variant can only be used once in a batch of 30 days in a year, it’s still beneficial.

It depends on how you apply your creativity to use these hashtags on your Instagram posts.

Here’s an example of all the hashtags that are based on ‘#january’

9. Special day hashtags

These hashtags are based on a special day in a year.

These could be anything like International Earth Day, April Fool’s Day, St. Patrick’s Day, Thanksgiving Day, and even National Underwear Day. (Yes, we’ve got a special day to celebrate underwear at a national level!)

Here is an example of ‘#earthday’ used by Pinterest on one of their posts.

Another way to categorize Instagram hashtags

Apart from the above-mentioned way of categorization, here’s one more way to categorize Instagram hashtags.

While that looks at the function and internal meaning of a hashtag, here’s how you can do it differently.

1. High competition Instagram hashtags

Instagram hashtags that have more than 250,000 posts fall into the category of high-competition Instagram hashtags.

These are generic hashtags like #digitalmarketing, #marketing, and #sales.

Here’s an example page of a high competition Instagram hashtag:

This page has more than 15,549,561 posts, which puts it at the top of the competition.

2. Medium-competition Instagram hashtags

Medium competition hashtags are in the range of 85,000 to 250,000 posts.

#digitalmarketingtip is a good example of a medium-competition Instagram hashtag.

3. Low-competition Instagram hashtags

Any hashtag that has less than 85,000 posts is a low-competition hashtag.

#digitalmarketingspecialist is a good example of a low-competition Instagram hashtag.

Newbies on Instagram can try to compete for such low-hanging fruit (assuming their posts are good enough).

The best Instagram hashtag generator tool for finding hashtags

Below is the FREE hashtag generator tool! Enjoy and let us know how it works for you in the comments.

Here’s how to get started:

Step 1: Log onto All-hashtag.com

You can use this link to visit the website: all-hashtag.com.

Step 2: Enter your core topic

Once you are on the website, click on the ‘Generator’ tab.

You will land on the Instagram Hashtag generator page.

On this page, enter your core topics into the search bar:

For example, if your search topic is sales, you can enter “sales” in the search bar and click enter.

You will land on the results page for your search query.

Step 3: Copy the hashtags and paste them into a Google sheet

You can copy these results and paste them in your Google sheet.

Here’s how we created a Google sheet of relevant hashtags for our reference.

Step 4: Use different sets of hashtags for different posts

Once you have collected these hashtags, mix them up and use them in different posts.

The more hashtags you use, the more your ‘test set’ will increase over time.

Step 5: Test and analyze your results

Once you have put out posts with different hashtags, go to Instagram analytics and check the traffic you are getting from each set.

There are quite a few tried and tested ways to check the reach of hashtags on all your posts.

You can analyze your hashtag reach using Instagram’s built-in analytics tool.

All you need to do is set up an Instagram business account and you will be good to go.

The top Instagram hashtags in 17 categories

Link to popular Instagram hashtags in 17 categories (Google sheet)

You can use this Google sheet to get various hashtags for your Instagram posts.

Here’s a breakdown of all the categories inside this Google sheet, along with the top 25 hashtags from each category.

Tab 1: Top 99 hashtags of 2021

Here’s the top 25:

#follow4follow #amazing #sexy #red #model #design #friends #insta #bestoftheday #selfie #likeforlike #instagram #italy #paris #ootd #photographer #canon #architecture #follow #night #training #followforfollow #l4l #food #goals

Click this image to see the rest:

Tab 2: Top 100 hashtags of all time

Here’s the top 25:

#love #instagood #fashion #photooftheday #beautiful #art #photography #happy #picoftheday #cute #follow #tbt #followme #nature #like4like #travel #instagram #style #repost #summer #instadaily #selfie #me #friends #fitness

Click this image to see the rest:

Tab 3: Top hashtags for Sales, Real Estate, Marketing, Digital Marketing

Sales top 25:

#sales #salesman #Salesforce #salestraining #salesfunnel #salestips #salesteam #SalesLife #salescoach #salesperson #salesmanager #salesk2 #salesrep #salesalesale #salespeople #salesjobs #saleswoman #salestrainer #salesmen #salespromotiongirl #salesfunnels #salesagent #salespro #salesdevelopment #salesleads

Real Estate top 25:

#realestate #realestateagent #RealEstateInvestor #realestatelife #realestateinvesting #realestatephotography  #RealEstateBroker #realestatemarketing #realestateagents #realestatesales #realestateforsale #realestateexperts #realestateinvestment #Realestatemiami #realestatephotographer #realestateinvestors #realestatenews #realestatedevelopment #RealEstateTips #realestateagency #realestategoals #realestatemarket #realestatedeveloper #realestatephotos #realestatephoto

Marketing top 25:

#marketing #marketingdigital #marketingtips #marketingonline #marketingstrategy #marketing101 #marketingagency #marketingplan #marketingsocial #marketingmultinivel #marketingtools #marketingteam #marketinglife #marketingdeconteudo #marketingguru #marketingderede #MarketingIdeas #marketingcoach #marketingconsultant #MarketingStrategies #marketingtip #marketingadvice  #marketingblog #marketingmanagement #marketingautomation

Digital Marketing top 25:

#digitalmarketing #digitalmarketingagency #digitalmarketingtips #digitalmarketingstrategy #digitalmarketingtraining #digitalmarketingstrategist #digitalmarketingtools #digitalmarketingconsultant #digitalmarketingexpert #DigitalMarketingThailand #digitalmarketingservices #digitalmarketinglife #digitalmarketingplan #digitalmarketingstrategies #digitalmarketingtip #digitalmarketingturistico #digitalmarketingcompany #digitalmarketingdubai #digitalmarketingblog #DigitalMarketingConsultants #digitalmarketingpanama #digitalmarketingblueprint #DigitalMarketingBusiness #digitalmarketingcourse #digitalmarketingnigeria

Click this image to see the rest:

Tab 4: Top hashtags for Finance, Fitness, Health, Travel

Finance top 25:

#finance#finances #financememes #financegod #financeandfelony #financeiro #financetips #financemarket #financeira #financebroker #financeworld #financecoach #financereading #financemanager #financefreedom #financefriday #financeavailable #financeblogger #financecars #FinanceGoals #financemajor #Financement #financeaccounting #financenews #financequotes

Fitness top 25:

#fitness #fitnessmotivation #fitnessmodel #fitnessaddict #fitnessgirl #fitnessjourney #fitnesslifestyle #fitnesslife #fitnessfreak #fitnessgoals #fitnessgear #fitnessfood #fitnessinspiration #fitnessgirls #fitnessbody #fitnesswomen #fitnessblogger #fitnessmodels #fitnesscoach #fitnessphysique #fitnessmom #FitnessTrainer #fitnesslover #fitnessaddicted #fitnessfreaks

Health top 25:

#healthy #health #healthyfood #healthylifestyle #healthychoices #HealthyEating #healthyliving #healthylife #healthybreakfast #healthyhair #healthybody #healthcare #healthiswealth #healthcoach #healthymind #healthyeats #HealthyDiet #healthandfitness #healthyrecipe s#healthandwellness #healthyskin #healthymom #healthfood #healthysnack #healthyhabits

Travel top 25:

#travel #Travelgram #traveling #Travelphotography #travelling #travelblogger #traveler #traveller #travelingram #traveltheworld #travelblog #travels #traveladdict #travellife #travelphoto #travelpics #traveldiaries #travelbug #TravelAwesome #travelpic #travelers #travelstoke #travelgirl #traveldiary #traveldeeper

Click this image to see the rest:

Tab 5: Top hashtags for Music, Love, Friends, Photography

Music top 25:

#music #musician #musica #musically #musicvideo #musical #musicislife #musicians #musicproducer #musiclife#MusicLover #musicallyapp #musicproduction #musicfestival #musicismylife #musicphotography #musicstudio #musicindustry #musiclovers #musicianlife #musicals #musicartist #musicvideos #musicaly #musicaltheatre

Love top 25:

#love #lovely #Loveit #loveyourself #lovelife #lovemyjob #lovequotes #loveyou #lover #loveher #lovehim #lovers# lovedogs #loveislove #lovefood #lovemylife #lovethem #Lovestory #lovewhatyoudo #lovecats #lovepuppies #lovenature #lovethissong #lovewins #loveofmylife

Friends top 25:

#friends #friendship #friendshipgoals #friendsforever #friendships #friendsforlife #friendstime #friendsnotfood #friendshipquotes #friendswithbenefit #FriendsLove #friendsinperson #friendsgiving #friendslikefamily #friendstrip #friendshipismagic #friendshipbracelet #friendsandfamily #friendstvshow #friendsday #friendsallovertheworld #friendsinbnw #friends4ever #friends4life #friendsarefamily

Photography top 25:

#photography #photographylovers #photographysouls #photographyeveryday #photographyislife #photographylover #photographyislifee #photographylife #photographyart #photographyoftheday #photographyy #photographylove #photographyaddict #photographyskills #photographybook #photographyprops #photographydaily #photographyisart #photographyaccount  #photographystudio #photographyday #photographynature #photographysoul  #photographystudent #photographyworkshop

Click this image to see the rest:

7 Instagram hashtag mistakes you should avoid

Mistake #1: Keeping your profile private

A private profile is one of the worst things you can do for your hashtag strategy.

If your profile is private, Instagram won’t index your posts on any hashtag pages.

Let’s assume that you have included the following hashtags on your post: #marketing, #sales, #future.

Instagram will only index your posts on the following hashtag pages if your profile is public.

Here’s an example of a public profile.

With a public profile, you can view all it’s contents even if you aren’t following it.

Now, here’s an example of a private profile:

Even if this account uses 100 different hashtags on all their posts, it wouldn’t be indexed on the hashtag pages.

Mistake #2: Using banned hashtags on Instagram

Instagram has a number of banned hashtags you should stay away from.

These hashtags are banned because Instagram users have termed them to be spammy or irrelevant.

One rule of thumb is to insert your hashtag into the “Instagram search bar” and see if it has been flagged.

For example, you might think that ‘#alone’ is completely harmless.

But once you run a search on Instagram, you will find that this hashtag has been flagged for inappropriate use.

Adding too many banned hashtags on your profile , may flag your profile as spammy.

Mistake #3: Being too generic with your hashtag approach

Hashtags like #digitalmarketing, #sales, and #marketing are QUITE generic.

These hashtags have a lot of followers and posts.

But, they also have strong competition at the top.

A good rule of thumb is to niche down and include hashtags that are highly relevant to your post.

Here’s an example of how Dain Walker, a Melbourne-based brand strategist uses a niche hashtag to his benefit.

Apart from generic hashtags like #marketing, #branding, Dain has also included low competition hashtags like #markeitngtips and #brandingdesign.

It’s a solid strategy to have a mix of hashtags that are high competition — as well as low on competition.

Mistake #4: Being generic with your Instagram posts in general

A common mistake Instagram content creators make is being highly generic with their Instagram posts. Instagram is crowded and highly competitive.

If you’d like to be successful on Instagram, stick to a niche and post content related to that. Here are some examples:

Dain Walker sticks to posts related to branding, digital marketing, and content marketing.

Marcus Filly is a fitness trainer and sticks only to content related to fitness.

Don’t be generic with your content strategy on Instagram.

Pick a niche or an industry — and stick to it.

That’s the only way to grow in a highly competitive platform.

Mistake #5: Not having a consistent posting schedule

Creating content on a consistent basis is hard.

Coming up with new ideas every single day is a challenge.

That’s when social media management tools like Post Planner come in handy.

It allows you to follow top accounts in your niche and generate ideas from it.

You can also use tools like Post Planner to plan posts beforehand and reshare old posts when you’re running out of ideas.

If you’re serious about your social media strategy, tools like Post Planner are a solid investment.

Mistake #6: Not using location-based hashtags

Location-based hashtags can be really helpful for your reach.

It’s true for businesses that operate on a local or regional level.

For example, if you’re a florist in New York, you can include hashtags like “#florist, #floristsofInstagram, #florist life”.

Since you’re a local business operating in New York, you can also include hashtags like “#newyork, #newyorkcity, #newyorkcity_Instagram” etc.

Add a mix of location hashtags to get the extra reach on your Instagram posts.

Mistake #7: Adding irrelevant hashtags

The most common (and ANNOYING) mistake on all social media platforms?

Spamming.

Instagram gives you the freedom to add 30 hashtags on every post.

But if you’re unable to come up with 30 hashtags, you shouldn’t add irrelevant hashtags.

Many social media marketers recommend not using more than 11 hashtags per post — to avoid appearing spammy.

Don’t add more hashtags and reduce your post relevancy.

By adding irrelevant hashtags, you risk spamming your Instagram account.

Do you have a favorite hashtag for YOUR industry? Please let us know about it in the comments below!

The post Hashtag Generator for Instagram? Heres a 2021 Guide (Tool & Lists Included) appeared first on RECIPES WELLNESS.

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Make-Ahead Thanksgiving Recipes

When planning a holiday menu, it’s important to take into account time and real estate as much as taste. What will fit in the oven or stovetop on the big day, and what can you make in advance? Whether cooking for one, two or a few, get ahead with a little planning and strategy, and your day-of tasks will be minimal.

Inspired by West African stew, Yewande Komolafe’s pumpkin soup has earthiness from peanut butter, brightness from ginger and heat from fresh chiles, all united by creamy coconut milk.

DO AHEAD: Make it a few days in advance to enjoy as a simple Thanksgiving lunch while the main meal comes together, or serve small portions as a warming appetizer.

This five-star recipe brings fresh, assertive flavor to the Thanksgiving table and has enough texture to hold up overnight in the fridge.

DO AHEAD: Assemble the vinaigrette ingredients in a small jar so you can simply shake before serving. Toss your sliced celery, apples and celery root with just enough vinaigrette to form a light coating, which will prevent them from oxidizing. Refrigerate both elements overnight, then assemble just before the big meal.

Recipe: Celery Salad With Apples and Blue Cheese

Kale can easily weather a night in the fridge without wilting into oblivion, and the salad helps offset a (tasty!) sea of starches on the table. Use any leftovers to perk up turkey sandwiches, turkey soup or grilled cheese.

DO AHEAD: Prep the greens and dressing a day or two in advance, refrigerating them separately overnight. Assemble just before serving.

Recipe: Lemon-Garlic Kale Salad

When it comes to carbs, some households swear by store-bought family favorites for simplicity, while those with avid bakers have freshly baked bread. These rolls from Erin Jeanne McDowell bridge that divide: The everything bagel topping makes them unique enough to justify the effort. (Just think of all the sandwich combinations you can craft with leftovers.)

DO AHEAD: Bake them up to a day or two in advance. To reheat, simply wrap the rolls in a damp paper towel and microwave in 15-second bursts until steamy.

Recipe: Everything Parker House Rolls

There are many strong opinions out there on whether or not mashed potatoes can be made in advance — and conflicting methods on how to store them — but nearly 2,000 readers have given this recipe five stars. Melissa Clark mashes hers with a generous amount of sour cream and butter, folds them into a baking dish and refrigerates them until mealtime. Her trick to keep them moist when reheating? Top — and protect — the creamy spuds with a crisp crust of cheesy bread crumbs before baking.

DO AHEAD: Cook the potatoes, assemble the casserole, wrap tightly and store it in the refrigerator a day or two before Thanksgiving.

This visual masterpiece from Susan Spungen is as practical as it is stunning. Serve any leftovers for brunch, or match them with a zingy green salad for supper.

DO AHEAD: You can assemble it a day in advance, refrigerate overnight, then bake just before serving.

Recipe: Mushroom Bread Pudding

The roasted carrots in this bright dish from Sue Li lend themselves especially well to advance cooking because they are equally good hot or at room temperature.

DO AHEAD: Roast the carrots a day or two ahead and to reheat, quickly tuck them into a hot oven, warm them in a microwave or simply remove them from the fridge and bring to room temp. Top them with the chives, toasted nuts, ginger and vinegar just before serving.

Millie Peartree’s green bean casserole takes inspiration from the classic three-ingredient dish, but bumps up the flavor by adding roasted mushrooms and a Parmesan-based cream, with Cajun spices and nutmeg. This is not a dish of crisp-tender greens; they will be soft and creamy, and the topping will provide all the crunch you crave.

DO AHEAD: Shorten the roasting time by a few minutes, prepare your sauce and stash both separately in the refrigerator up to a day ahead. Reheat them gently in a saucepan together, slip them into your baking dish, top with the cheesy bread crumbs and fried onions and broil until bubbly.

Recipe: Green Bean Casserole

These roasted root vegetables from Sean Sherman’s collection of 10 essential Native American recipes are seasoned with sage and sweetened with agave.

DO AHEAD: The vegetables can be cooked through Step 2, then cooled and chilled one or two days in advance. To reheat, set them on a baking sheet and cover them tightly with aluminum foil and roast gently at 400 until warmed, about 15 minutes, then proceed with Step 3, brushing with agave and cooking until glossy.

Recipe: Roasted Turnips and Winter Squash With Agave Glaze

By baking these potatoes on a sheet pan, not only does Melissa Clark maximize the surface area of the gratin to boost browning and caramelization, she thoughtfully saves you time on the front end and back end: It’ll cook — and reheat — faster than denser dishes.

DO AHEAD: You can assemble the gratin up to four hours before baking. Store it, loosely covered, in the fridge. The gratin can also be baked four hours ahead, kept uncovered at room temperature, and then reheated in a 450-degree oven until the top is shiny.

Recipe: Scalloped Potato Gratin

This sweet potato casserole, adapted from the chef Jimmy Sneed by Marian Burros, takes some time but a minimal amount of effort.

DO AHEAD: Bake the sweet potatoes and assemble the mash a few days in advance, then refrigerate. On Thanksgiving, remember to pull it from the fridge about an hour in advance to lose its chill, then top with the sweetened pecans and bake. If your cravings skew sticky-sweet, top the finished casserole with marshmallows and broil for a couple minutes until molten and caramelized.

Recipe: Sweet Potato Casserole

Samin Nosrat describes panade as “the French country cook’s answer to stuffing.” Though many stuffings can lose their structure when prepared in advance, her recipe relies on sturdy stale bread, caramelized onions and layers of melted Gruyère.

DO AHEAD: Unlike your typical stuffing, this can be refrigerated up to three days and reheated for indisputably delicious results.

Get a head start on homemade gravy by preparing this simple base of butter, onion, flour and stock ahead of time.

DO AHEAD: You can make this recipe up to five days ahead. Then, as you reheat it, whisk in the turkey pan drippings for extra flavor. A pinch of fresh herbs never hurt.

Recipe: Make-Ahead Gravy

Prepared in advance, this jiggly treat will require some serious space in the fridge, but earns it by making a statement at the table. Save leftovers for your next cheese board, or tuck slices of the jelly into sandwiches.

DO AHEAD: Make the mold and refrigerate several days in advance. Set the chilled centerpiece in a bowl of warm water to release it from its mold, transfer the jelly to a serving plate and slice it at the table.

Recipe: Cranberry-Orange Jelly

This cranberry relish from Mark Bittman doesn’t require any cooking. Pulse the cranberries, orange segments and nuts in a food processor with some honey until they break into itty-bitty pieces and your sauce is set.

DO AHEAD: Refrigerating it for a few days helps the flavors meld. (Most cranberry sauces will hold up well refrigerated for a few days.) You can punch up the flavor with fresh ginger and orange zest — or tame it with warming spices like nutmeg, cinnamon or five-spice — just before serving.

Recipe: Cranberry-Orange Relish

Inspired by — you guessed it! — sweet potato casserole, Jerrelle Guy presents a convincing case that this classic dish is best enjoyed in pie form.

DO AHEAD: Prepare your foundation of crunchy ground pecans and custardy roasted sweet potatoes and refrigerate up to two days in advance. Come dessert time, top it with marshmallows and broil a few minutes until golden in spots.

Recipe: Sweet Potato Casserole Pie

Spiced like apple pie and pressed around a cream cheese filling, these tiny autumn cakes from Samantha Seneviratne are an absolute delight.

DO AHEAD: You can prepare them a day in advance and set them aside at room temperature before serving, but beware: They are highly snackable, and the cream cheese might help justify eating them for breakfast.

Recipe: Apple Cider Whoopie Pies

Flavored with cinnamon, cardamom and nutmeg, these hand-held pie bars from Genevieve Ko are topped with a buttery walnut crumble. They are delicious, and a back-pocket dessert for ambitious cooks with big day-of plans.

DO AHEAD: Though these bars are best fresh out of the oven the day they are baked, they can be sliced and refrigerated for up to two days or frozen for up to one month ahead.

Recipe: Apple Pie Bars

Yossy Arefi’s recipe requires some time, but the payoff is as spectacular as it looks.

DO AHEAD: The cake can be prepared, assembled and refrigerated a couple days in advance. Bring it to room temperature before serving, or slice and wrap chilled pieces to share, as the stiff buttercream will make them sturdy enough to deliver to friends, family and neighbors.

Recipe: Pumpkin Layer Cake With Caramel Buttercream

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Instagram Hashtag Generator: Full Guide, FREE Tool & Lists of Hashtags

Struggling to find the #perfect hashtag for your Instagram post?

That’s #relatable!

Most content creators on Instagram are in the same boat.

But there’s a quick way to fix this.

I’m about to show you how to find Instagram hashtags that will boost engagement and connect your posts with the #perfect audience.

So #followme to #instagood !!!

Instagram Hashtag Generator: Full Guide, FREE Tool & Lists of Hashtags

In this post I’ll show you how to find and use the best Instagram hashtags — no matter what niche you’re in!

And yes, the free tool and lists of popular hashtags are below!

In fact, I’ve added a glossary of 999+ hashtags below, so you have instant access to good hashtags for your next post.

But first… let’s back up and define what hashtags are and the different categories of hashtags.

Table of Contents

What is an Instagram hashtag?

Let’s start with the basics.

What’s a hashtag?

A hashtag is a word or a group of words beginning with a # sign.

If you’re American, you might call this a pound or number sign. Whereas other countries in the world refer to this (#) to as a ‘Hash’ symbol.

Hashtags basically function as keywords. You can click them to see more posts about the keyword.

Twitter was the first social media platform to introduce hashtags in 2007. Since then, many other social platforms have adopted them.

Now let’s look at the process of creating hashtags.

How do you add hashtags on Instagram?

Again, hashtags allow you to categorize Instagram posts into different buckets.

Here’s an example:

Say you want to see posts related to digital marketing. No problem. Just click in the search bar on Instagram and type in #digitalmarketing.

The search suggestions will supply you with a list of related hashtags.

When you click enter on #digitalmarketing, you get a page filled with Instagram posts about digital marketing:

You can use any term as a hashtag and search to get relevant results.

If you’re a digital marketer and want to make sure your posts show in this feed, you just need to add the hashtag “#digitalmarketer” to your post.

Then your post will automatically end up in this feed and be visible to anyone who searches the hashtag — or clicks the hashtag on another post

Keep in mind: it’s difficult to get seen via generic or highly competitive hashtags.

How to make finding hashtags (even more) simple

Think of the Instagram search bar as ‘Google’ and each hashtag page as a “Search engine results page”.

Just like Google, the posts on a hashtag’s results page depend on a number of factors, including:

1. Quality of posts
2. Number of likes, comments, shares and saves
3. Number of followers of the account

…and other factors determined by Instagram’s algorithms.

Choosing the right hashtags has NO advantage when your posts aren’t good quality.

You’ll only gain juice out of your hashtags when your Instagram posts STAND OUT from the crowd.

You can use a professional tool or a free Instagram post maker to help you create stunning Instagram posts in minutes.

Apart from quality posts and the right hashtags, you also need to focus on your post captions.

Add a pinch of consistency and you’ll get solid engagement on all of your Instagram posts over time.

9 different types of Instagram hashtags

Today, Instagram boasts over a BILLION active users.

As a result, hashtags have grown in number too — and with that high quantity comes a huge variety.

So let’s take a look at the different types of hashtags used on Instagram.

1: Branded hashtags

Branded hashtags feature names of your organization, product or service.

Such hashtags are used every time you make a post about your social media handles.

Some examples of branded hashtags are #nike, #picmaker, #Instagram, #LouisVuitton, etc.

Here’s an example of Louis Vuitton using their branded hashtag on one of their posts, featuring a member of the South Korean boy band, BTS.

NOTE: #BTS is also another branded hashtag on this post.

2. Hashtags related to a product or service

This category is a subset of the first category.

Although your products and services are offered by your brand, you can create separate categories for them too.

Sometimes you can also choose already available categories for products and services.

For example, some of the product hashtags from Nike could be #shoes, #whiteshoes, #whitesneakers, etc.

3. Community hashtags

This is a great way to index your posts among already well-established hashtags or communities on Instagram.

For example, if you’re a musician, you can use hashtags like ‘#musiciansofInstagram’ to index your post among the community on international musicians.

Let’s go a step further and assume that you’re a musician in New York.

You could also use a hashtag like ‘#musiciansofny’ to index your post on that page.

The other way brands can use this is by developing their own hashtag.

Mindvalley, the brainchild of Vishen Lakhiani, uses community hashtags on all of its Instagram posts.

Here are some community hashtags they consistently use on their posts.

#mindvalleycommunity

#mindvalleytribe

4. Custom campaign hashtags

These are custom hashtags created to track campaigns run by brands on Instagram.

One example of this is #nationafriedchickenday by KFC.

Although this was not their brand hashtag, it was highly relatable to their core offering — fried chicken.

They used the hashtag to their benefit on all their Twitter and Instagram posts.

Now, that’s what we call smart usage of hashtags!

On the other hand, Coca-Cola inserted #shareacoke into their famous campaign.

5. Location hashtags

These hashtags are based on certain locations in the world.

It can be anything like #newyork, #california, #italy, #india.

6. Event hashtags

These are hashtags created for events and conferences organized around the world.

One good example of event hashtags is the ‘#olympics’ used during the Olympics. Based on the country in which they are hosted, these hashtags can be further split into multiple categories.

A good example is the upcoming Tokyo olympics.

The hashtag‘#tokyoolympics’ is already trending even though the event is more than two months away (at the time of this being written).

7. Day-based hashtags

There is a list of hashtags that are based on days of the week.

Even though most people reject these hashtags, one look at their popularity may nudge you to think otherwise.

Here’s a small list of the hashtags for Monday.

Here’s another example of hashtags for Tuesday.

With day-based hashtags, your opportunities are endless.

8. Month-based hashtags

After day-based hashtags, we have month-based hashtags.

Although each variant can only be used once in a batch of 30 days in a year, it’s still beneficial.

It depends on how you apply your creativity to use these hashtags on your Instagram posts.

Here’s an example of all the hashtags that are based on ‘#january’

9. Special day hashtags

These hashtags are based on a special day in a year.

These could be anything like International Earth Day, April Fool’s Day, St. Patrick’s Day, Thanksgiving Day, and even National Underwear Day. (Yes, we’ve got a special day to celebrate underwear at a national level!)

Here is an example of ‘#earthday’ used by Pinterest on one of their posts.

Another way to categorize Instagram hashtags

Apart from the above-mentioned way of categorization, here’s one more way to categorize Instagram hashtags.

While that looks at the function and internal meaning of a hashtag, here’s how you can do it differently.

1. High competition Instagram hashtags

Instagram hashtags that have more than 250,000 posts fall into the category of high-competition Instagram hashtags.

These are generic hashtags like #digitalmarketing, #marketing, and #sales.

Here’s an example page of a high competition Instagram hashtag:

This page has more than 15,549,561 posts, which puts it at the top of the competition.

2. Medium-competition Instagram hashtags

Medium competition hashtags are in the range of 85,000 to 250,000 posts.

#digitalmarketingtip is a good example of a medium-competition Instagram hashtag.

3. Low-competition Instagram hashtags

Any hashtag that has less than 85,000 posts is a low-competition hashtag.

#digitalmarketingspecialist is a good example of a low-competition Instagram hashtag.

Newbies on Instagram can try to compete for such low-hanging fruit (assuming their posts are good enough).

The best Instagram hashtag generator tool for finding hashtags

Below is the FREE hashtag generator tool! Enjoy and let us know how it works for you in the comments.

Here’s how to get started:

Step 1: Log onto All-hashtag.com

You can use this link to visit the website: all-hashtag.com.

Step 2: Enter your core topic

Once you are on the website, click on the ‘Generator’ tab.

You will land on the Instagram Hashtag generator page.

On this page, enter your core topics into the search bar:

For example, if your search topic is sales, you can enter “sales” in the search bar and click enter.

You will land on the results page for your search query.

Step 3: Copy the hashtags and paste them into a Google sheet

You can copy these results and paste them in your Google sheet.

Here’s how we created a Google sheet of relevant hashtags for our reference.

Step 4: Use different sets of hashtags for different posts

Once you have collected these hashtags, mix them up and use them in different posts.

The more hashtags you use, the more your ‘test set’ will increase over time.

Step 5: Test and analyze your results

Once you have put out posts with different hashtags, go to Instagram analytics and check the traffic you are getting from each set.

There are quite a few tried and tested ways to check the reach of hashtags on all your posts.

You can analyze your hashtag reach using Instagram’s built-in analytics tool.

All you need to do is set up an Instagram business account and you will be good to go.

The top Instagram hashtags in 17 categories

Link to popular Instagram hashtags in 17 categories (Google sheet)

You can use this Google sheet to get various hashtags for your Instagram posts.

Here’s a breakdown of all the categories inside this Google sheet, along with the top 25 hashtags from each category.

Tab 1: Top 99 hashtags of 2021

Here’s the top 25:

#follow4follow #amazing #sexy #red #model #design #friends #insta #bestoftheday #selfie #likeforlike #instagram #italy #paris #ootd #photographer #canon #architecture #follow #night #training #followforfollow #l4l #food #goals

Click this image to see the rest:

Tab 2: Top 100 hashtags of all time

Here’s the top 25:

#love #instagood #fashion #photooftheday #beautiful #art #photography #happy #picoftheday #cute #follow #tbt #followme #nature #like4like #travel #instagram #style #repost #summer #instadaily #selfie #me #friends #fitness

Click this image to see the rest:

Tab 3: Top hashtags for Sales, Real Estate, Marketing, Digital Marketing

Sales top 25:

#sales #salesman #Salesforce #salestraining #salesfunnel #salestips #salesteam #SalesLife #salescoach #salesperson #salesmanager #salesk2 #salesrep #salesalesale #salespeople #salesjobs #saleswoman #salestrainer #salesmen #salespromotiongirl #salesfunnels #salesagent #salespro #salesdevelopment #salesleads

Real Estate top 25:

#realestate #realestateagent #RealEstateInvestor #realestatelife #realestateinvesting #realestatephotography  #RealEstateBroker #realestatemarketing #realestateagents #realestatesales #realestateforsale #realestateexperts #realestateinvestment #Realestatemiami #realestatephotographer #realestateinvestors #realestatenews #realestatedevelopment #RealEstateTips #realestateagency #realestategoals #realestatemarket #realestatedeveloper #realestatephotos #realestatephoto

Marketing top 25:

#marketing #marketingdigital #marketingtips #marketingonline #marketingstrategy #marketing101 #marketingagency #marketingplan #marketingsocial #marketingmultinivel #marketingtools #marketingteam #marketinglife #marketingdeconteudo #marketingguru #marketingderede #MarketingIdeas #marketingcoach #marketingconsultant #MarketingStrategies #marketingtip #marketingadvice  #marketingblog #marketingmanagement #marketingautomation

Digital Marketing top 25:

#digitalmarketing #digitalmarketingagency #digitalmarketingtips #digitalmarketingstrategy #digitalmarketingtraining #digitalmarketingstrategist #digitalmarketingtools #digitalmarketingconsultant #digitalmarketingexpert #DigitalMarketingThailand #digitalmarketingservices #digitalmarketinglife #digitalmarketingplan #digitalmarketingstrategies #digitalmarketingtip #digitalmarketingturistico #digitalmarketingcompany #digitalmarketingdubai #digitalmarketingblog #DigitalMarketingConsultants #digitalmarketingpanama #digitalmarketingblueprint #DigitalMarketingBusiness #digitalmarketingcourse #digitalmarketingnigeria

Click this image to see the rest:

Tab 4: Top hashtags for Finance, Fitness, Health, Travel

Finance top 25:

#finance#finances #financememes #financegod #financeandfelony #financeiro #financetips #financemarket #financeira #financebroker #financeworld #financecoach #financereading #financemanager #financefreedom #financefriday #financeavailable #financeblogger #financecars #FinanceGoals #financemajor #Financement #financeaccounting #financenews #financequotes

Fitness top 25:

#fitness #fitnessmotivation #fitnessmodel #fitnessaddict #fitnessgirl #fitnessjourney #fitnesslifestyle #fitnesslife #fitnessfreak #fitnessgoals #fitnessgear #fitnessfood #fitnessinspiration #fitnessgirls #fitnessbody #fitnesswomen #fitnessblogger #fitnessmodels #fitnesscoach #fitnessphysique #fitnessmom #FitnessTrainer #fitnesslover #fitnessaddicted #fitnessfreaks

Health top 25:

#healthy #health #healthyfood #healthylifestyle #healthychoices #HealthyEating #healthyliving #healthylife #healthybreakfast #healthyhair #healthybody #healthcare #healthiswealth #healthcoach #healthymind #healthyeats #HealthyDiet #healthandfitness #healthyrecipe s#healthandwellness #healthyskin #healthymom #healthfood #healthysnack #healthyhabits

Travel top 25:

#travel #Travelgram #traveling #Travelphotography #travelling #travelblogger #traveler #traveller #travelingram #traveltheworld #travelblog #travels #traveladdict #travellife #travelphoto #travelpics #traveldiaries #travelbug #TravelAwesome #travelpic #travelers #travelstoke #travelgirl #traveldiary #traveldeeper

Click this image to see the rest:

Tab 5: Top hashtags for Music, Love, Friends, Photography

Music top 25:

#music #musician #musica #musically #musicvideo #musical #musicislife #musicians #musicproducer #musiclife#MusicLover #musicallyapp #musicproduction #musicfestival #musicismylife #musicphotography #musicstudio #musicindustry #musiclovers #musicianlife #musicals #musicartist #musicvideos #musicaly #musicaltheatre

Love top 25:

#love #lovely #Loveit #loveyourself #lovelife #lovemyjob #lovequotes #loveyou #lover #loveher #lovehim #lovers# lovedogs #loveislove #lovefood #lovemylife #lovethem #Lovestory #lovewhatyoudo #lovecats #lovepuppies #lovenature #lovethissong #lovewins #loveofmylife

Friends top 25:

#friends #friendship #friendshipgoals #friendsforever #friendships #friendsforlife #friendstime #friendsnotfood #friendshipquotes #friendswithbenefit #FriendsLove #friendsinperson #friendsgiving #friendslikefamily #friendstrip #friendshipismagic #friendshipbracelet #friendsandfamily #friendstvshow #friendsday #friendsallovertheworld #friendsinbnw #friends4ever #friends4life #friendsarefamily

Photography top 25:

#photography #photographylovers #photographysouls #photographyeveryday #photographyislife #photographylover #photographyislifee #photographylife #photographyart #photographyoftheday #photographyy #photographylove #photographyaddict #photographyskills #photographybook #photographyprops #photographydaily #photographyisart #photographyaccount  #photographystudio #photographyday #photographynature #photographysoul  #photographystudent #photographyworkshop

Click this image to see the rest:

7 Instagram hashtag mistakes you should avoid

Mistake #1: Keeping your profile private

A private profile is one of the worst things you can do for your hashtag strategy.

If your profile is private, Instagram won’t index your posts on any hashtag pages.

Let’s assume that you have included the following hashtags on your post: #marketing, #sales, #future.

Instagram will only index your posts on the following hashtag pages if your profile is public.

Here’s an example of a public profile.

With a public profile, you can view all it’s contents even if you aren’t following it.

Now, here’s an example of a private profile:

Even if this account uses 100 different hashtags on all their posts, it wouldn’t be indexed on the hashtag pages.

Mistake #2: Using banned hashtags on Instagram

Instagram has a number of banned hashtags you should stay away from.

These hashtags are banned because Instagram users have termed them to be spammy or irrelevant.

One rule of thumb is to insert your hashtag into the “Instagram search bar” and see if it has been flagged.

For example, you might think that ‘#alone’ is completely harmless.

But once you run a search on Instagram, you will find that this hashtag has been flagged for inappropriate use.

Adding too many banned hashtags on your profile , may flag your profile as spammy.

Mistake #3: Being too generic with your hashtag approach

Hashtags like #digitalmarketing, #sales, and #marketing are QUITE generic.

These hashtags have a lot of followers and posts.

But, they also have strong competition at the top.

A good rule of thumb is to niche down and include hashtags that are highly relevant to your post.

Here’s an example of how Dain Walker, a Melbourne-based brand strategist uses a niche hashtag to his benefit.

Apart from generic hashtags like #marketing, #branding, Dain has also included low competition hashtags like #markeitngtips and #brandingdesign.

It’s a solid strategy to have a mix of hashtags that are high competition — as well as low on competition.

Mistake #4: Being generic with your Instagram posts in general

A common mistake Instagram content creators make is being highly generic with their Instagram posts. Instagram is crowded and highly competitive.

If you’d like to be successful on Instagram, stick to a niche and post content related to that. Here are some examples:

Dain Walker sticks to posts related to branding, digital marketing, and content marketing.

Marcus Filly is a fitness trainer and sticks only to content related to fitness.

Don’t be generic with your content strategy on Instagram.

Pick a niche or an industry — and stick to it.

That’s the only way to grow in a highly competitive platform.

Mistake #5: Not having a consistent posting schedule

Creating content on a consistent basis is hard.

Coming up with new ideas every single day is a challenge.

That’s when social media management tools like Post Planner come in handy.

It allows you to follow top accounts in your niche and generate ideas from it.

You can also use tools like Post Planner to plan posts beforehand and reshare old posts when you’re running out of ideas.

If you’re serious about your social media strategy, tools like Post Planner are a solid investment.

Mistake #6: Not using location-based hashtags

Location-based hashtags can be really helpful for your reach.

It’s true for businesses that operate on a local or regional level.

For example, if you’re a florist in New York, you can include hashtags like “#florist, #floristsofInstagram, #florist life”.

Since you’re a local business operating in New York, you can also include hashtags like “#newyork, #newyorkcity, #newyorkcity_Instagram” etc.

Add a mix of location hashtags to get the extra reach on your Instagram posts.

Mistake #7: Adding irrelevant hashtags

The most common (and ANNOYING) mistake on all social media platforms?

Spamming.

Instagram gives you the freedom to add 30 hashtags on every post.

But if you’re unable to come up with 30 hashtags, you shouldn’t add irrelevant hashtags.

Many social media marketers recommend not using more than 11 hashtags per post — to avoid appearing spammy.

Don’t add more hashtags and reduce your post relevancy.

By adding irrelevant hashtags, you risk spamming your Instagram account.

Do you have a favorite hashtag for YOUR industry? Please let us know about it in the comments below!

The post Instagram Hashtag Generator: Full Guide, FREE Tool & Lists of Hashtags appeared first on RECIPES WELLNESS.

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