Hashtag Generator for Instagram? Heres a 2021 Guide (Tool & Lists Included)

Struggling to find the #perfect hashtag for your Instagram post?

That’s #relatable!

Most content creators on Instagram are in the same boat.

But there’s a quick way to fix this.

I’m about to show you how to find Instagram hashtags that will boost engagement and connect your posts with the #perfect audience.

So #followme to #instagood !!!

Instagram Hashtag Generator: Full Guide, FREE Tool & Lists of Hashtags

In this post I’ll show you how to find and use the best Instagram hashtags — no matter what niche you’re in!

And yes, the free tool and lists of popular hashtags are below!

In fact, I’ve added a glossary of 999+ hashtags below, so you have instant access to good hashtags for your next post.

But first… let’s back up and define what hashtags are and the different categories of hashtags.

Table of Contents

What is an Instagram hashtag?

Let’s start with the basics.

What’s a hashtag?

A hashtag is a word or a group of words beginning with a # sign.

If you’re American, you might call this a pound or number sign. Whereas other countries in the world refer to this (#) to as a ‘Hash’ symbol.

Hashtags basically function as keywords. You can click them to see more posts about the keyword.

Twitter was the first social media platform to introduce hashtags in 2007. Since then, many other social platforms have adopted them.

Now let’s look at the process of creating hashtags.

How do you add hashtags on Instagram?

Again, hashtags allow you to categorize Instagram posts into different buckets.

Here’s an example:

Say you want to see posts related to digital marketing. No problem. Just click in the search bar on Instagram and type in #digitalmarketing.

The search suggestions will supply you with a list of related hashtags.

When you click enter on #digitalmarketing, you get a page filled with Instagram posts about digital marketing:

You can use any term as a hashtag and search to get relevant results.

If you’re a digital marketer and want to make sure your posts show in this feed, you just need to add the hashtag “#digitalmarketer” to your post.

Then your post will automatically end up in this feed and be visible to anyone who searches the hashtag — or clicks the hashtag on another post

Keep in mind: it’s difficult to get seen via generic or highly competitive hashtags.

How to make finding hashtags (even more) simple

Think of the Instagram search bar as ‘Google’ and each hashtag page as a “Search engine results page”.

Just like Google, the posts on a hashtag’s results page depend on a number of factors, including:

1. Quality of posts
2. Number of likes, comments, shares and saves
3. Number of followers of the account

…and other factors determined by Instagram’s algorithms.

Choosing the right hashtags has NO advantage when your posts aren’t good quality.

You’ll only gain juice out of your hashtags when your Instagram posts STAND OUT from the crowd.

You can use a professional tool or a free Instagram post maker to help you create stunning Instagram posts in minutes.

Apart from quality posts and the right hashtags, you also need to focus on your post captions.

Add a pinch of consistency and you’ll get solid engagement on all of your Instagram posts over time.

9 different types of Instagram hashtags

Today, Instagram boasts over a BILLION active users.

As a result, hashtags have grown in number too — and with that high quantity comes a huge variety.

So let’s take a look at the different types of hashtags used on Instagram.

1: Branded hashtags

Branded hashtags feature names of your organization, product or service.

Such hashtags are used every time you make a post about your social media handles.

Some examples of branded hashtags are #nike, #picmaker, #Instagram, #LouisVuitton, etc.

Here’s an example of Louis Vuitton using their branded hashtag on one of their posts, featuring a member of the South Korean boy band, BTS.

NOTE: #BTS is also another branded hashtag on this post.

2. Hashtags related to a product or service

This category is a subset of the first category.

Although your products and services are offered by your brand, you can create separate categories for them too.

Sometimes you can also choose already available categories for products and services.

For example, some of the product hashtags from Nike could be #shoes, #whiteshoes, #whitesneakers, etc.

3. Community hashtags

This is a great way to index your posts among already well-established hashtags or communities on Instagram.

For example, if you’re a musician, you can use hashtags like ‘#musiciansofInstagram’ to index your post among the community on international musicians.

Let’s go a step further and assume that you’re a musician in New York.

You could also use a hashtag like ‘#musiciansofny’ to index your post on that page.

The other way brands can use this is by developing their own hashtag.

Mindvalley, the brainchild of Vishen Lakhiani, uses community hashtags on all of its Instagram posts.

Here are some community hashtags they consistently use on their posts.

#mindvalleycommunity

#mindvalleytribe

4. Custom campaign hashtags

These are custom hashtags created to track campaigns run by brands on Instagram.

One example of this is #nationafriedchickenday by KFC.

Although this was not their brand hashtag, it was highly relatable to their core offering — fried chicken.

They used the hashtag to their benefit on all their Twitter and Instagram posts.

Now, that’s what we call smart usage of hashtags!

On the other hand, Coca-Cola inserted #shareacoke into their famous campaign.

5. Location hashtags

These hashtags are based on certain locations in the world.

It can be anything like #newyork, #california, #italy, #india.

6. Event hashtags

These are hashtags created for events and conferences organized around the world.

One good example of event hashtags is the ‘#olympics’ used during the Olympics. Based on the country in which they are hosted, these hashtags can be further split into multiple categories.

A good example is the upcoming Tokyo olympics.

The hashtag‘#tokyoolympics’ is already trending even though the event is more than two months away (at the time of this being written).

7. Day-based hashtags

There is a list of hashtags that are based on days of the week.

Even though most people reject these hashtags, one look at their popularity may nudge you to think otherwise.

Here’s a small list of the hashtags for Monday.

Here’s another example of hashtags for Tuesday.

With day-based hashtags, your opportunities are endless.

8. Month-based hashtags

After day-based hashtags, we have month-based hashtags.

Although each variant can only be used once in a batch of 30 days in a year, it’s still beneficial.

It depends on how you apply your creativity to use these hashtags on your Instagram posts.

Here’s an example of all the hashtags that are based on ‘#january’

9. Special day hashtags

These hashtags are based on a special day in a year.

These could be anything like International Earth Day, April Fool’s Day, St. Patrick’s Day, Thanksgiving Day, and even National Underwear Day. (Yes, we’ve got a special day to celebrate underwear at a national level!)

Here is an example of ‘#earthday’ used by Pinterest on one of their posts.

Another way to categorize Instagram hashtags

Apart from the above-mentioned way of categorization, here’s one more way to categorize Instagram hashtags.

While that looks at the function and internal meaning of a hashtag, here’s how you can do it differently.

1. High competition Instagram hashtags

Instagram hashtags that have more than 250,000 posts fall into the category of high-competition Instagram hashtags.

These are generic hashtags like #digitalmarketing, #marketing, and #sales.

Here’s an example page of a high competition Instagram hashtag:

This page has more than 15,549,561 posts, which puts it at the top of the competition.

2. Medium-competition Instagram hashtags

Medium competition hashtags are in the range of 85,000 to 250,000 posts.

#digitalmarketingtip is a good example of a medium-competition Instagram hashtag.

3. Low-competition Instagram hashtags

Any hashtag that has less than 85,000 posts is a low-competition hashtag.

#digitalmarketingspecialist is a good example of a low-competition Instagram hashtag.

Newbies on Instagram can try to compete for such low-hanging fruit (assuming their posts are good enough).

The best Instagram hashtag generator tool for finding hashtags

Below is the FREE hashtag generator tool! Enjoy and let us know how it works for you in the comments.

Here’s how to get started:

Step 1: Log onto All-hashtag.com

You can use this link to visit the website: all-hashtag.com.

Step 2: Enter your core topic

Once you are on the website, click on the ‘Generator’ tab.

You will land on the Instagram Hashtag generator page.

On this page, enter your core topics into the search bar:

For example, if your search topic is sales, you can enter “sales” in the search bar and click enter.

You will land on the results page for your search query.

Step 3: Copy the hashtags and paste them into a Google sheet

You can copy these results and paste them in your Google sheet.

Here’s how we created a Google sheet of relevant hashtags for our reference.

Step 4: Use different sets of hashtags for different posts

Once you have collected these hashtags, mix them up and use them in different posts.

The more hashtags you use, the more your ‘test set’ will increase over time.

Step 5: Test and analyze your results

Once you have put out posts with different hashtags, go to Instagram analytics and check the traffic you are getting from each set.

There are quite a few tried and tested ways to check the reach of hashtags on all your posts.

You can analyze your hashtag reach using Instagram’s built-in analytics tool.

All you need to do is set up an Instagram business account and you will be good to go.

The top Instagram hashtags in 17 categories

Link to popular Instagram hashtags in 17 categories (Google sheet)

You can use this Google sheet to get various hashtags for your Instagram posts.

Here’s a breakdown of all the categories inside this Google sheet, along with the top 25 hashtags from each category.

Tab 1: Top 99 hashtags of 2021

Here’s the top 25:

#follow4follow #amazing #sexy #red #model #design #friends #insta #bestoftheday #selfie #likeforlike #instagram #italy #paris #ootd #photographer #canon #architecture #follow #night #training #followforfollow #l4l #food #goals

Click this image to see the rest:

Tab 2: Top 100 hashtags of all time

Here’s the top 25:

#love #instagood #fashion #photooftheday #beautiful #art #photography #happy #picoftheday #cute #follow #tbt #followme #nature #like4like #travel #instagram #style #repost #summer #instadaily #selfie #me #friends #fitness

Click this image to see the rest:

Tab 3: Top hashtags for Sales, Real Estate, Marketing, Digital Marketing

Sales top 25:

#sales #salesman #Salesforce #salestraining #salesfunnel #salestips #salesteam #SalesLife #salescoach #salesperson #salesmanager #salesk2 #salesrep #salesalesale #salespeople #salesjobs #saleswoman #salestrainer #salesmen #salespromotiongirl #salesfunnels #salesagent #salespro #salesdevelopment #salesleads

Real Estate top 25:

#realestate #realestateagent #RealEstateInvestor #realestatelife #realestateinvesting #realestatephotography  #RealEstateBroker #realestatemarketing #realestateagents #realestatesales #realestateforsale #realestateexperts #realestateinvestment #Realestatemiami #realestatephotographer #realestateinvestors #realestatenews #realestatedevelopment #RealEstateTips #realestateagency #realestategoals #realestatemarket #realestatedeveloper #realestatephotos #realestatephoto

Marketing top 25:

#marketing #marketingdigital #marketingtips #marketingonline #marketingstrategy #marketing101 #marketingagency #marketingplan #marketingsocial #marketingmultinivel #marketingtools #marketingteam #marketinglife #marketingdeconteudo #marketingguru #marketingderede #MarketingIdeas #marketingcoach #marketingconsultant #MarketingStrategies #marketingtip #marketingadvice  #marketingblog #marketingmanagement #marketingautomation

Digital Marketing top 25:

#digitalmarketing #digitalmarketingagency #digitalmarketingtips #digitalmarketingstrategy #digitalmarketingtraining #digitalmarketingstrategist #digitalmarketingtools #digitalmarketingconsultant #digitalmarketingexpert #DigitalMarketingThailand #digitalmarketingservices #digitalmarketinglife #digitalmarketingplan #digitalmarketingstrategies #digitalmarketingtip #digitalmarketingturistico #digitalmarketingcompany #digitalmarketingdubai #digitalmarketingblog #DigitalMarketingConsultants #digitalmarketingpanama #digitalmarketingblueprint #DigitalMarketingBusiness #digitalmarketingcourse #digitalmarketingnigeria

Click this image to see the rest:

Tab 4: Top hashtags for Finance, Fitness, Health, Travel

Finance top 25:

#finance#finances #financememes #financegod #financeandfelony #financeiro #financetips #financemarket #financeira #financebroker #financeworld #financecoach #financereading #financemanager #financefreedom #financefriday #financeavailable #financeblogger #financecars #FinanceGoals #financemajor #Financement #financeaccounting #financenews #financequotes

Fitness top 25:

#fitness #fitnessmotivation #fitnessmodel #fitnessaddict #fitnessgirl #fitnessjourney #fitnesslifestyle #fitnesslife #fitnessfreak #fitnessgoals #fitnessgear #fitnessfood #fitnessinspiration #fitnessgirls #fitnessbody #fitnesswomen #fitnessblogger #fitnessmodels #fitnesscoach #fitnessphysique #fitnessmom #FitnessTrainer #fitnesslover #fitnessaddicted #fitnessfreaks

Health top 25:

#healthy #health #healthyfood #healthylifestyle #healthychoices #HealthyEating #healthyliving #healthylife #healthybreakfast #healthyhair #healthybody #healthcare #healthiswealth #healthcoach #healthymind #healthyeats #HealthyDiet #healthandfitness #healthyrecipe s#healthandwellness #healthyskin #healthymom #healthfood #healthysnack #healthyhabits

Travel top 25:

#travel #Travelgram #traveling #Travelphotography #travelling #travelblogger #traveler #traveller #travelingram #traveltheworld #travelblog #travels #traveladdict #travellife #travelphoto #travelpics #traveldiaries #travelbug #TravelAwesome #travelpic #travelers #travelstoke #travelgirl #traveldiary #traveldeeper

Click this image to see the rest:

Tab 5: Top hashtags for Music, Love, Friends, Photography

Music top 25:

#music #musician #musica #musically #musicvideo #musical #musicislife #musicians #musicproducer #musiclife#MusicLover #musicallyapp #musicproduction #musicfestival #musicismylife #musicphotography #musicstudio #musicindustry #musiclovers #musicianlife #musicals #musicartist #musicvideos #musicaly #musicaltheatre

Love top 25:

#love #lovely #Loveit #loveyourself #lovelife #lovemyjob #lovequotes #loveyou #lover #loveher #lovehim #lovers# lovedogs #loveislove #lovefood #lovemylife #lovethem #Lovestory #lovewhatyoudo #lovecats #lovepuppies #lovenature #lovethissong #lovewins #loveofmylife

Friends top 25:

#friends #friendship #friendshipgoals #friendsforever #friendships #friendsforlife #friendstime #friendsnotfood #friendshipquotes #friendswithbenefit #FriendsLove #friendsinperson #friendsgiving #friendslikefamily #friendstrip #friendshipismagic #friendshipbracelet #friendsandfamily #friendstvshow #friendsday #friendsallovertheworld #friendsinbnw #friends4ever #friends4life #friendsarefamily

Photography top 25:

#photography #photographylovers #photographysouls #photographyeveryday #photographyislife #photographylover #photographyislifee #photographylife #photographyart #photographyoftheday #photographyy #photographylove #photographyaddict #photographyskills #photographybook #photographyprops #photographydaily #photographyisart #photographyaccount  #photographystudio #photographyday #photographynature #photographysoul  #photographystudent #photographyworkshop

Click this image to see the rest:

7 Instagram hashtag mistakes you should avoid

Mistake #1: Keeping your profile private

A private profile is one of the worst things you can do for your hashtag strategy.

If your profile is private, Instagram won’t index your posts on any hashtag pages.

Let’s assume that you have included the following hashtags on your post: #marketing, #sales, #future.

Instagram will only index your posts on the following hashtag pages if your profile is public.

Here’s an example of a public profile.

With a public profile, you can view all it’s contents even if you aren’t following it.

Now, here’s an example of a private profile:

Even if this account uses 100 different hashtags on all their posts, it wouldn’t be indexed on the hashtag pages.

Mistake #2: Using banned hashtags on Instagram

Instagram has a number of banned hashtags you should stay away from.

These hashtags are banned because Instagram users have termed them to be spammy or irrelevant.

One rule of thumb is to insert your hashtag into the “Instagram search bar” and see if it has been flagged.

For example, you might think that ‘#alone’ is completely harmless.

But once you run a search on Instagram, you will find that this hashtag has been flagged for inappropriate use.

Adding too many banned hashtags on your profile , may flag your profile as spammy.

Mistake #3: Being too generic with your hashtag approach

Hashtags like #digitalmarketing, #sales, and #marketing are QUITE generic.

These hashtags have a lot of followers and posts.

But, they also have strong competition at the top.

A good rule of thumb is to niche down and include hashtags that are highly relevant to your post.

Here’s an example of how Dain Walker, a Melbourne-based brand strategist uses a niche hashtag to his benefit.

Apart from generic hashtags like #marketing, #branding, Dain has also included low competition hashtags like #markeitngtips and #brandingdesign.

It’s a solid strategy to have a mix of hashtags that are high competition — as well as low on competition.

Mistake #4: Being generic with your Instagram posts in general

A common mistake Instagram content creators make is being highly generic with their Instagram posts. Instagram is crowded and highly competitive.

If you’d like to be successful on Instagram, stick to a niche and post content related to that. Here are some examples:

Dain Walker sticks to posts related to branding, digital marketing, and content marketing.

Marcus Filly is a fitness trainer and sticks only to content related to fitness.

Don’t be generic with your content strategy on Instagram.

Pick a niche or an industry — and stick to it.

That’s the only way to grow in a highly competitive platform.

Mistake #5: Not having a consistent posting schedule

Creating content on a consistent basis is hard.

Coming up with new ideas every single day is a challenge.

That’s when social media management tools like Post Planner come in handy.

It allows you to follow top accounts in your niche and generate ideas from it.

You can also use tools like Post Planner to plan posts beforehand and reshare old posts when you’re running out of ideas.

If you’re serious about your social media strategy, tools like Post Planner are a solid investment.

Mistake #6: Not using location-based hashtags

Location-based hashtags can be really helpful for your reach.

It’s true for businesses that operate on a local or regional level.

For example, if you’re a florist in New York, you can include hashtags like “#florist, #floristsofInstagram, #florist life”.

Since you’re a local business operating in New York, you can also include hashtags like “#newyork, #newyorkcity, #newyorkcity_Instagram” etc.

Add a mix of location hashtags to get the extra reach on your Instagram posts.

Mistake #7: Adding irrelevant hashtags

The most common (and ANNOYING) mistake on all social media platforms?

Spamming.

Instagram gives you the freedom to add 30 hashtags on every post.

But if you’re unable to come up with 30 hashtags, you shouldn’t add irrelevant hashtags.

Many social media marketers recommend not using more than 11 hashtags per post — to avoid appearing spammy.

Don’t add more hashtags and reduce your post relevancy.

By adding irrelevant hashtags, you risk spamming your Instagram account.

Do you have a favorite hashtag for YOUR industry? Please let us know about it in the comments below!

The post Hashtag Generator for Instagram? Heres a 2021 Guide (Tool & Lists Included) appeared first on RECIPES WELLNESS.

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Negotiate a Boomerang Job for More Money and Better Benefits

Photo: Black Salmon (Shutterstock)

More American workers quit their jobs in September 2021 than ever before, leading some academics to speculate that “boomerang employees” (a cute name for “rehires”) will soon be much more common. Boomeranging is nothing new, especially in high-turnover industries—and under the right circumstances, it’s beneficial for everyone involved.

Unfortunately, it’s not easy to find useful information about the realities of boomerang hires. Many articles are geared towards employers, and those that aren’t manage to frame a neutral-to-positive decision as shameful. The dominant narrative right now: People who quit during “the Great Resignation” may regret the decision and want—no, beg for—their job back.

“Expect boomerangs amid labor shortage,” warns Business Insider in a subscription-locked blog post. CNBC frames it somewhat differently: “Why all your coworkers who quit are about to come back as ‘boomerang employees.’”

These headlines kind of distort the bigger picture. According to the Bureau of Labor Statistics (BLS), there were 10.5 total million job openings, 6.5 million total hires, and 6.2 million total separations in September 2021. We don’t know how many hires were rehires (or who initiated them) because the BLS doesn’t publish those numbers. But we do know how many people quit: 4.4 million, which is 71% of total separations and a historically high 3% of total employment.

Basically, millions of people are quitting their shitty jobs, and because employers refuse to make them less shitty, there are no takers.

Low-wage, high-stress industries like food service, retail, and hospitality have the highest quit rates—and the most job openings. Basically, millions of people are quitting their shitty jobs, and because employers refuse to make them less shitty, there are no takers.

Boomeranging is one way to make a potentially shitty job into a decent (or at least less shitty) one. Returning candidates are “known quantities,” which gives them a better position from which to argue for better pay, benefits, schedules, and responsibilities; and given the current job market, employers are more likely to agree. Here’s why—and how to use it to your advantage.

Boomerangs are cheaper and easier than new hires

Hiring someone who’s already familiar with both the company and the specific role is hugely advantageous for employers. Current hiring practices are complicated, unnecessarily drawn-out, and super expensive; on top of that, they often fail to identify good candidates. When they do, new hires are often expected to meet unrealistically high performance expectations with little on-the-job training. This is a recipe for attrition—which, of course, starts the whole expensive cycle over again.

From an employer’s perspective, boomerang candidates are cheaper and more reliable than new hires, which is basically ideal. Companies can fast forward through the interviewing, vetting, and training process without exposing themselves to any of the associated risks. If you’re considering going back to an old company, hiring you instead of a newbie will save them money—so keep that in mind when it’s time to negotiate.

If the job’s been open for ages and they reached out to you, consider that permission to go for absolute broke.

Consider your circumstances (and negotiate accordingly)

Most people won’t willingly return to job they hated; if you’re already considering a boomerang move, it’s fair to assume that you’re on mutually civil-to-great terms with your old company. You’re also probably familiar with the usual new-job wildcards like the culture, what your new role will entail on a day-to-day basis, and maybe even what your future manager is like. This gives you more time to focus on why you want the job and what makes you a good fit, which can give you some serious leverage in negotiations.

Before you decide on a salary range, think about where you stand: Why did you leave? How did it go, both for you and the company? What have you done since? How long have they been trying to fill this role? And, most importantly, who initiated the second hiring conversation? Your position depends on all of these answers. The better you left things the first time around, the stronger the argument for bringing you back on board. If you’ve developed new skills and expanded your responsibilities in the interim, even better; if the job’s been open for ages and they reached out to you, consider that permission to go for absolute broke.

The bottom line: Depending on your situation, going back to a former employer can be an opportunity to improve your working conditions. Whatever you want from a new job at your old workplace—more money; a nicer office; full-time remote work; no more brunch shifts, ever again, for any reason—don’t be afraid to ask for it. You may be pleasantly surprised at what they say.

 

The post Negotiate a Boomerang Job for More Money and Better Benefits appeared first on RECIPES WELLNESS.

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Instagram Hashtag Generator: Full Guide, FREE Tool & Lists of Hashtags

Struggling to find the #perfect hashtag for your Instagram post?

That’s #relatable!

Most content creators on Instagram are in the same boat.

But there’s a quick way to fix this.

I’m about to show you how to find Instagram hashtags that will boost engagement and connect your posts with the #perfect audience.

So #followme to #instagood !!!

Instagram Hashtag Generator: Full Guide, FREE Tool & Lists of Hashtags

In this post I’ll show you how to find and use the best Instagram hashtags — no matter what niche you’re in!

And yes, the free tool and lists of popular hashtags are below!

In fact, I’ve added a glossary of 999+ hashtags below, so you have instant access to good hashtags for your next post.

But first… let’s back up and define what hashtags are and the different categories of hashtags.

Table of Contents

What is an Instagram hashtag?

Let’s start with the basics.

What’s a hashtag?

A hashtag is a word or a group of words beginning with a # sign.

If you’re American, you might call this a pound or number sign. Whereas other countries in the world refer to this (#) to as a ‘Hash’ symbol.

Hashtags basically function as keywords. You can click them to see more posts about the keyword.

Twitter was the first social media platform to introduce hashtags in 2007. Since then, many other social platforms have adopted them.

Now let’s look at the process of creating hashtags.

How do you add hashtags on Instagram?

Again, hashtags allow you to categorize Instagram posts into different buckets.

Here’s an example:

Say you want to see posts related to digital marketing. No problem. Just click in the search bar on Instagram and type in #digitalmarketing.

The search suggestions will supply you with a list of related hashtags.

When you click enter on #digitalmarketing, you get a page filled with Instagram posts about digital marketing:

You can use any term as a hashtag and search to get relevant results.

If you’re a digital marketer and want to make sure your posts show in this feed, you just need to add the hashtag “#digitalmarketer” to your post.

Then your post will automatically end up in this feed and be visible to anyone who searches the hashtag — or clicks the hashtag on another post

Keep in mind: it’s difficult to get seen via generic or highly competitive hashtags.

How to make finding hashtags (even more) simple

Think of the Instagram search bar as ‘Google’ and each hashtag page as a “Search engine results page”.

Just like Google, the posts on a hashtag’s results page depend on a number of factors, including:

1. Quality of posts
2. Number of likes, comments, shares and saves
3. Number of followers of the account

…and other factors determined by Instagram’s algorithms.

Choosing the right hashtags has NO advantage when your posts aren’t good quality.

You’ll only gain juice out of your hashtags when your Instagram posts STAND OUT from the crowd.

You can use a professional tool or a free Instagram post maker to help you create stunning Instagram posts in minutes.

Apart from quality posts and the right hashtags, you also need to focus on your post captions.

Add a pinch of consistency and you’ll get solid engagement on all of your Instagram posts over time.

9 different types of Instagram hashtags

Today, Instagram boasts over a BILLION active users.

As a result, hashtags have grown in number too — and with that high quantity comes a huge variety.

So let’s take a look at the different types of hashtags used on Instagram.

1: Branded hashtags

Branded hashtags feature names of your organization, product or service.

Such hashtags are used every time you make a post about your social media handles.

Some examples of branded hashtags are #nike, #picmaker, #Instagram, #LouisVuitton, etc.

Here’s an example of Louis Vuitton using their branded hashtag on one of their posts, featuring a member of the South Korean boy band, BTS.

NOTE: #BTS is also another branded hashtag on this post.

2. Hashtags related to a product or service

This category is a subset of the first category.

Although your products and services are offered by your brand, you can create separate categories for them too.

Sometimes you can also choose already available categories for products and services.

For example, some of the product hashtags from Nike could be #shoes, #whiteshoes, #whitesneakers, etc.

3. Community hashtags

This is a great way to index your posts among already well-established hashtags or communities on Instagram.

For example, if you’re a musician, you can use hashtags like ‘#musiciansofInstagram’ to index your post among the community on international musicians.

Let’s go a step further and assume that you’re a musician in New York.

You could also use a hashtag like ‘#musiciansofny’ to index your post on that page.

The other way brands can use this is by developing their own hashtag.

Mindvalley, the brainchild of Vishen Lakhiani, uses community hashtags on all of its Instagram posts.

Here are some community hashtags they consistently use on their posts.

#mindvalleycommunity

#mindvalleytribe

4. Custom campaign hashtags

These are custom hashtags created to track campaigns run by brands on Instagram.

One example of this is #nationafriedchickenday by KFC.

Although this was not their brand hashtag, it was highly relatable to their core offering — fried chicken.

They used the hashtag to their benefit on all their Twitter and Instagram posts.

Now, that’s what we call smart usage of hashtags!

On the other hand, Coca-Cola inserted #shareacoke into their famous campaign.

5. Location hashtags

These hashtags are based on certain locations in the world.

It can be anything like #newyork, #california, #italy, #india.

6. Event hashtags

These are hashtags created for events and conferences organized around the world.

One good example of event hashtags is the ‘#olympics’ used during the Olympics. Based on the country in which they are hosted, these hashtags can be further split into multiple categories.

A good example is the upcoming Tokyo olympics.

The hashtag‘#tokyoolympics’ is already trending even though the event is more than two months away (at the time of this being written).

7. Day-based hashtags

There is a list of hashtags that are based on days of the week.

Even though most people reject these hashtags, one look at their popularity may nudge you to think otherwise.

Here’s a small list of the hashtags for Monday.

Here’s another example of hashtags for Tuesday.

With day-based hashtags, your opportunities are endless.

8. Month-based hashtags

After day-based hashtags, we have month-based hashtags.

Although each variant can only be used once in a batch of 30 days in a year, it’s still beneficial.

It depends on how you apply your creativity to use these hashtags on your Instagram posts.

Here’s an example of all the hashtags that are based on ‘#january’

9. Special day hashtags

These hashtags are based on a special day in a year.

These could be anything like International Earth Day, April Fool’s Day, St. Patrick’s Day, Thanksgiving Day, and even National Underwear Day. (Yes, we’ve got a special day to celebrate underwear at a national level!)

Here is an example of ‘#earthday’ used by Pinterest on one of their posts.

Another way to categorize Instagram hashtags

Apart from the above-mentioned way of categorization, here’s one more way to categorize Instagram hashtags.

While that looks at the function and internal meaning of a hashtag, here’s how you can do it differently.

1. High competition Instagram hashtags

Instagram hashtags that have more than 250,000 posts fall into the category of high-competition Instagram hashtags.

These are generic hashtags like #digitalmarketing, #marketing, and #sales.

Here’s an example page of a high competition Instagram hashtag:

This page has more than 15,549,561 posts, which puts it at the top of the competition.

2. Medium-competition Instagram hashtags

Medium competition hashtags are in the range of 85,000 to 250,000 posts.

#digitalmarketingtip is a good example of a medium-competition Instagram hashtag.

3. Low-competition Instagram hashtags

Any hashtag that has less than 85,000 posts is a low-competition hashtag.

#digitalmarketingspecialist is a good example of a low-competition Instagram hashtag.

Newbies on Instagram can try to compete for such low-hanging fruit (assuming their posts are good enough).

The best Instagram hashtag generator tool for finding hashtags

Below is the FREE hashtag generator tool! Enjoy and let us know how it works for you in the comments.

Here’s how to get started:

Step 1: Log onto All-hashtag.com

You can use this link to visit the website: all-hashtag.com.

Step 2: Enter your core topic

Once you are on the website, click on the ‘Generator’ tab.

You will land on the Instagram Hashtag generator page.

On this page, enter your core topics into the search bar:

For example, if your search topic is sales, you can enter “sales” in the search bar and click enter.

You will land on the results page for your search query.

Step 3: Copy the hashtags and paste them into a Google sheet

You can copy these results and paste them in your Google sheet.

Here’s how we created a Google sheet of relevant hashtags for our reference.

Step 4: Use different sets of hashtags for different posts

Once you have collected these hashtags, mix them up and use them in different posts.

The more hashtags you use, the more your ‘test set’ will increase over time.

Step 5: Test and analyze your results

Once you have put out posts with different hashtags, go to Instagram analytics and check the traffic you are getting from each set.

There are quite a few tried and tested ways to check the reach of hashtags on all your posts.

You can analyze your hashtag reach using Instagram’s built-in analytics tool.

All you need to do is set up an Instagram business account and you will be good to go.

The top Instagram hashtags in 17 categories

Link to popular Instagram hashtags in 17 categories (Google sheet)

You can use this Google sheet to get various hashtags for your Instagram posts.

Here’s a breakdown of all the categories inside this Google sheet, along with the top 25 hashtags from each category.

Tab 1: Top 99 hashtags of 2021

Here’s the top 25:

#follow4follow #amazing #sexy #red #model #design #friends #insta #bestoftheday #selfie #likeforlike #instagram #italy #paris #ootd #photographer #canon #architecture #follow #night #training #followforfollow #l4l #food #goals

Click this image to see the rest:

Tab 2: Top 100 hashtags of all time

Here’s the top 25:

#love #instagood #fashion #photooftheday #beautiful #art #photography #happy #picoftheday #cute #follow #tbt #followme #nature #like4like #travel #instagram #style #repost #summer #instadaily #selfie #me #friends #fitness

Click this image to see the rest:

Tab 3: Top hashtags for Sales, Real Estate, Marketing, Digital Marketing

Sales top 25:

#sales #salesman #Salesforce #salestraining #salesfunnel #salestips #salesteam #SalesLife #salescoach #salesperson #salesmanager #salesk2 #salesrep #salesalesale #salespeople #salesjobs #saleswoman #salestrainer #salesmen #salespromotiongirl #salesfunnels #salesagent #salespro #salesdevelopment #salesleads

Real Estate top 25:

#realestate #realestateagent #RealEstateInvestor #realestatelife #realestateinvesting #realestatephotography  #RealEstateBroker #realestatemarketing #realestateagents #realestatesales #realestateforsale #realestateexperts #realestateinvestment #Realestatemiami #realestatephotographer #realestateinvestors #realestatenews #realestatedevelopment #RealEstateTips #realestateagency #realestategoals #realestatemarket #realestatedeveloper #realestatephotos #realestatephoto

Marketing top 25:

#marketing #marketingdigital #marketingtips #marketingonline #marketingstrategy #marketing101 #marketingagency #marketingplan #marketingsocial #marketingmultinivel #marketingtools #marketingteam #marketinglife #marketingdeconteudo #marketingguru #marketingderede #MarketingIdeas #marketingcoach #marketingconsultant #MarketingStrategies #marketingtip #marketingadvice  #marketingblog #marketingmanagement #marketingautomation

Digital Marketing top 25:

#digitalmarketing #digitalmarketingagency #digitalmarketingtips #digitalmarketingstrategy #digitalmarketingtraining #digitalmarketingstrategist #digitalmarketingtools #digitalmarketingconsultant #digitalmarketingexpert #DigitalMarketingThailand #digitalmarketingservices #digitalmarketinglife #digitalmarketingplan #digitalmarketingstrategies #digitalmarketingtip #digitalmarketingturistico #digitalmarketingcompany #digitalmarketingdubai #digitalmarketingblog #DigitalMarketingConsultants #digitalmarketingpanama #digitalmarketingblueprint #DigitalMarketingBusiness #digitalmarketingcourse #digitalmarketingnigeria

Click this image to see the rest:

Tab 4: Top hashtags for Finance, Fitness, Health, Travel

Finance top 25:

#finance#finances #financememes #financegod #financeandfelony #financeiro #financetips #financemarket #financeira #financebroker #financeworld #financecoach #financereading #financemanager #financefreedom #financefriday #financeavailable #financeblogger #financecars #FinanceGoals #financemajor #Financement #financeaccounting #financenews #financequotes

Fitness top 25:

#fitness #fitnessmotivation #fitnessmodel #fitnessaddict #fitnessgirl #fitnessjourney #fitnesslifestyle #fitnesslife #fitnessfreak #fitnessgoals #fitnessgear #fitnessfood #fitnessinspiration #fitnessgirls #fitnessbody #fitnesswomen #fitnessblogger #fitnessmodels #fitnesscoach #fitnessphysique #fitnessmom #FitnessTrainer #fitnesslover #fitnessaddicted #fitnessfreaks

Health top 25:

#healthy #health #healthyfood #healthylifestyle #healthychoices #HealthyEating #healthyliving #healthylife #healthybreakfast #healthyhair #healthybody #healthcare #healthiswealth #healthcoach #healthymind #healthyeats #HealthyDiet #healthandfitness #healthyrecipe s#healthandwellness #healthyskin #healthymom #healthfood #healthysnack #healthyhabits

Travel top 25:

#travel #Travelgram #traveling #Travelphotography #travelling #travelblogger #traveler #traveller #travelingram #traveltheworld #travelblog #travels #traveladdict #travellife #travelphoto #travelpics #traveldiaries #travelbug #TravelAwesome #travelpic #travelers #travelstoke #travelgirl #traveldiary #traveldeeper

Click this image to see the rest:

Tab 5: Top hashtags for Music, Love, Friends, Photography

Music top 25:

#music #musician #musica #musically #musicvideo #musical #musicislife #musicians #musicproducer #musiclife#MusicLover #musicallyapp #musicproduction #musicfestival #musicismylife #musicphotography #musicstudio #musicindustry #musiclovers #musicianlife #musicals #musicartist #musicvideos #musicaly #musicaltheatre

Love top 25:

#love #lovely #Loveit #loveyourself #lovelife #lovemyjob #lovequotes #loveyou #lover #loveher #lovehim #lovers# lovedogs #loveislove #lovefood #lovemylife #lovethem #Lovestory #lovewhatyoudo #lovecats #lovepuppies #lovenature #lovethissong #lovewins #loveofmylife

Friends top 25:

#friends #friendship #friendshipgoals #friendsforever #friendships #friendsforlife #friendstime #friendsnotfood #friendshipquotes #friendswithbenefit #FriendsLove #friendsinperson #friendsgiving #friendslikefamily #friendstrip #friendshipismagic #friendshipbracelet #friendsandfamily #friendstvshow #friendsday #friendsallovertheworld #friendsinbnw #friends4ever #friends4life #friendsarefamily

Photography top 25:

#photography #photographylovers #photographysouls #photographyeveryday #photographyislife #photographylover #photographyislifee #photographylife #photographyart #photographyoftheday #photographyy #photographylove #photographyaddict #photographyskills #photographybook #photographyprops #photographydaily #photographyisart #photographyaccount  #photographystudio #photographyday #photographynature #photographysoul  #photographystudent #photographyworkshop

Click this image to see the rest:

7 Instagram hashtag mistakes you should avoid

Mistake #1: Keeping your profile private

A private profile is one of the worst things you can do for your hashtag strategy.

If your profile is private, Instagram won’t index your posts on any hashtag pages.

Let’s assume that you have included the following hashtags on your post: #marketing, #sales, #future.

Instagram will only index your posts on the following hashtag pages if your profile is public.

Here’s an example of a public profile.

With a public profile, you can view all it’s contents even if you aren’t following it.

Now, here’s an example of a private profile:

Even if this account uses 100 different hashtags on all their posts, it wouldn’t be indexed on the hashtag pages.

Mistake #2: Using banned hashtags on Instagram

Instagram has a number of banned hashtags you should stay away from.

These hashtags are banned because Instagram users have termed them to be spammy or irrelevant.

One rule of thumb is to insert your hashtag into the “Instagram search bar” and see if it has been flagged.

For example, you might think that ‘#alone’ is completely harmless.

But once you run a search on Instagram, you will find that this hashtag has been flagged for inappropriate use.

Adding too many banned hashtags on your profile , may flag your profile as spammy.

Mistake #3: Being too generic with your hashtag approach

Hashtags like #digitalmarketing, #sales, and #marketing are QUITE generic.

These hashtags have a lot of followers and posts.

But, they also have strong competition at the top.

A good rule of thumb is to niche down and include hashtags that are highly relevant to your post.

Here’s an example of how Dain Walker, a Melbourne-based brand strategist uses a niche hashtag to his benefit.

Apart from generic hashtags like #marketing, #branding, Dain has also included low competition hashtags like #markeitngtips and #brandingdesign.

It’s a solid strategy to have a mix of hashtags that are high competition — as well as low on competition.

Mistake #4: Being generic with your Instagram posts in general

A common mistake Instagram content creators make is being highly generic with their Instagram posts. Instagram is crowded and highly competitive.

If you’d like to be successful on Instagram, stick to a niche and post content related to that. Here are some examples:

Dain Walker sticks to posts related to branding, digital marketing, and content marketing.

Marcus Filly is a fitness trainer and sticks only to content related to fitness.

Don’t be generic with your content strategy on Instagram.

Pick a niche or an industry — and stick to it.

That’s the only way to grow in a highly competitive platform.

Mistake #5: Not having a consistent posting schedule

Creating content on a consistent basis is hard.

Coming up with new ideas every single day is a challenge.

That’s when social media management tools like Post Planner come in handy.

It allows you to follow top accounts in your niche and generate ideas from it.

You can also use tools like Post Planner to plan posts beforehand and reshare old posts when you’re running out of ideas.

If you’re serious about your social media strategy, tools like Post Planner are a solid investment.

Mistake #6: Not using location-based hashtags

Location-based hashtags can be really helpful for your reach.

It’s true for businesses that operate on a local or regional level.

For example, if you’re a florist in New York, you can include hashtags like “#florist, #floristsofInstagram, #florist life”.

Since you’re a local business operating in New York, you can also include hashtags like “#newyork, #newyorkcity, #newyorkcity_Instagram” etc.

Add a mix of location hashtags to get the extra reach on your Instagram posts.

Mistake #7: Adding irrelevant hashtags

The most common (and ANNOYING) mistake on all social media platforms?

Spamming.

Instagram gives you the freedom to add 30 hashtags on every post.

But if you’re unable to come up with 30 hashtags, you shouldn’t add irrelevant hashtags.

Many social media marketers recommend not using more than 11 hashtags per post — to avoid appearing spammy.

Don’t add more hashtags and reduce your post relevancy.

By adding irrelevant hashtags, you risk spamming your Instagram account.

Do you have a favorite hashtag for YOUR industry? Please let us know about it in the comments below!

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How Much Food Do You Actually Need for Thanksgiving?

Running out of food has never been a problem at any Thanksgiving dinner I’ve ever attended. I’ve never seen it happen. But if this is your first year hosting or (thanks to the pandemic) you’ve simply forgotten how to plan a meal for more than four people, it’s nice to keep baseline minimums in mind, if only to quell your anxiety.

These minimums are, of course, only rough guidelines, and they suppose that your family likes and eats turkey, mashed potatoes, dressing, and all of the other Thanksgiving staples. But before we get to the food, let’s start with the most important menu item of all.

Wine

A single bottle of wine is enough for two people under normal circumstances. I’ve seen some Thanksgiving guides claim a bottle is enough for three, but this is a holiday, and people may want to drink a little more than usual. Don’t stand in their way.

If you’re only serving wine, and every single person at the table likes wine, I would err on the side of one to one and a half bottles per guest. If some of your guests are children, or you have a case of beer in play, you can safely drop it down to one bottle for every two guests. If you have a lot of beer in play, are dining with a bunch of non-drinkers, or have a guest who’s excited to debut the cocktail they crafted for this occasion, you can drop to one bottle for every three guests. I never follow my own advice here, though. I always overbuy the wine, and serve the “extras” at various holiday gatherings throughout the season.

Turkey

The weight you see printed on your turkey packaging includes the bones, giblets, and all sorts of connective tissue, so a 12-pound turkey is not going to provide 12 pounds of meat, so look at it this way: One pound of packaged turkey per meat-eating guest will leave you with no leftovers, one and a half pounds will leave you with some leftovers, and two pounds of turkey per guest will leave you with a healthy amount of leftovers.

That said, I do not recommend buying a turkey much larger than 14 pounds. Massive 20-pound birds take forever to cook—unless you break them down into pieces prior to cooking—and they’re even harder to cook well. You could buy two turkeys, but I’m a big fan of the supplemental ham, the supplemental duck, or—if you want to really blow everyone’s mind—the supplemental timpano. That way everyone gets to enjoy a little turkey, but they also get to experience variety.

Potatoes and yams

When shopping for Thanksgiving, I find it helps to think in terms of potatoes, rather than pounds. No matter what kind of potato dish I’m making—be it a simple mash or this scalloped yam dish—I look at the potatoes in front of me and ask “How many of these could I eat as part of a normal meal?” If I’m pondering Russets or large yams, I generally conclude that one potato or yam will suit, so I buy one per guest; if I’m looking at smaller Yukons or something similar, it’s two potatoes, so I buy two per guest.

This, in truth, is overkill. Though I am capable of eating a large baked potato when served with a simple protein and a single veggie on the side, that is not the reality on Thanksgiving. Buying one large Russet per person will (in most houses) result in at least some leftovers, and that’s a good thing.

Cranberry sauce

A quarter cup of cranberry sauce per person is a “normal” amount, but you could go so far as half a cup per person if your guests are big fans. A 12-ounce bag of cranberries will yield slightly over two cups of sauce, and a can of the jellied stuff boasts six servings. I usually serve one or two types of homemade sauce, plus a can of the jellied, and it is always too much for the seven or eight people I typically cook for. (I will never stop serving both types of cranberry sauce. A lot of people like both!)

Stuffing or dressing

No matter what you call it, a side of moist, seasoned bread is a must. Half of a cup per person is the bare minimum, but 3/4 of a cup ensures you have a little extra for stuffing waffles, leftover sandwiches, and the like. Most stuffing and dressing recipes makes about 10 cups of the stuff, so a single pan is plenty for most households.

Gravy

Half a cup of gravy per person will get you through the meal, but I always double that so there’s plenty for leftovers. I usually make the “extra” gravy a week or two in advance, label it “emergency gravy,” and pop it in the freezer.

Rolls

Do not, under any circumstances, buy fewer than two rolls per person. Everyone will eat at least one over the course of their meal, leaving each person with a single roll on which to build their leftover slider. For this reason, I buy two rolls per dinner guest, then an extra two for every person who will be enjoying leftovers at my home over the course of the weekend. That way, everyone gets to enjoy at least three leftover sliders.

Casseroles and other sides

You could serve nothing beyond what’s listed above and be totally fine. No one would leave hungry. But Thanksgiving is about excess, which is why there are always a few gratuitous side dishes—mostly casseroles. You do not need more than half a cup of sides total per person, and most standard Thanksgiving side dish recipes make 8-10 cups of food. This means one casserole would be enough for 16-20 people, so make as many or as few as you desire, based on your hunger for variety, and remember that your leftovers will increase exponentially with each additional side. That is, the more sides you make, the less turkey people will eat, and the more turkey you will have left over. Meaning you can make more turkey sliders.

Pie

Two pieces of pie per person is a reasonable amount of pie for Thanksgiving dinner, but make more if you wish to keep eating pie throughout the weekend. You can get about eight slices from a standard 9-inch pie, so plan accordingly. I do think that two pies is the bare minimum, even if you’re only serving yourself and your spouse. A single pumpkin pie is “enough” for four people, but Thanksgiving should be about joy and abundance, and nothing is more joyful than an abundant amount of pie.

  

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