Hashtag Generator for Instagram? Heres a 2021 Guide (Tool & Lists Included)

Struggling to find the #perfect hashtag for your Instagram post?

That’s #relatable!

Most content creators on Instagram are in the same boat.

But there’s a quick way to fix this.

I’m about to show you how to find Instagram hashtags that will boost engagement and connect your posts with the #perfect audience.

So #followme to #instagood !!!

Instagram Hashtag Generator: Full Guide, FREE Tool & Lists of Hashtags

In this post I’ll show you how to find and use the best Instagram hashtags — no matter what niche you’re in!

And yes, the free tool and lists of popular hashtags are below!

In fact, I’ve added a glossary of 999+ hashtags below, so you have instant access to good hashtags for your next post.

But first… let’s back up and define what hashtags are and the different categories of hashtags.

Table of Contents

What is an Instagram hashtag?

Let’s start with the basics.

What’s a hashtag?

A hashtag is a word or a group of words beginning with a # sign.

If you’re American, you might call this a pound or number sign. Whereas other countries in the world refer to this (#) to as a ‘Hash’ symbol.

Hashtags basically function as keywords. You can click them to see more posts about the keyword.

Twitter was the first social media platform to introduce hashtags in 2007. Since then, many other social platforms have adopted them.

Now let’s look at the process of creating hashtags.

How do you add hashtags on Instagram?

Again, hashtags allow you to categorize Instagram posts into different buckets.

Here’s an example:

Say you want to see posts related to digital marketing. No problem. Just click in the search bar on Instagram and type in #digitalmarketing.

The search suggestions will supply you with a list of related hashtags.

When you click enter on #digitalmarketing, you get a page filled with Instagram posts about digital marketing:

You can use any term as a hashtag and search to get relevant results.

If you’re a digital marketer and want to make sure your posts show in this feed, you just need to add the hashtag “#digitalmarketer” to your post.

Then your post will automatically end up in this feed and be visible to anyone who searches the hashtag — or clicks the hashtag on another post

Keep in mind: it’s difficult to get seen via generic or highly competitive hashtags.

How to make finding hashtags (even more) simple

Think of the Instagram search bar as ‘Google’ and each hashtag page as a “Search engine results page”.

Just like Google, the posts on a hashtag’s results page depend on a number of factors, including:

1. Quality of posts
2. Number of likes, comments, shares and saves
3. Number of followers of the account

…and other factors determined by Instagram’s algorithms.

Choosing the right hashtags has NO advantage when your posts aren’t good quality.

You’ll only gain juice out of your hashtags when your Instagram posts STAND OUT from the crowd.

You can use a professional tool or a free Instagram post maker to help you create stunning Instagram posts in minutes.

Apart from quality posts and the right hashtags, you also need to focus on your post captions.

Add a pinch of consistency and you’ll get solid engagement on all of your Instagram posts over time.

9 different types of Instagram hashtags

Today, Instagram boasts over a BILLION active users.

As a result, hashtags have grown in number too — and with that high quantity comes a huge variety.

So let’s take a look at the different types of hashtags used on Instagram.

1: Branded hashtags

Branded hashtags feature names of your organization, product or service.

Such hashtags are used every time you make a post about your social media handles.

Some examples of branded hashtags are #nike, #picmaker, #Instagram, #LouisVuitton, etc.

Here’s an example of Louis Vuitton using their branded hashtag on one of their posts, featuring a member of the South Korean boy band, BTS.

NOTE: #BTS is also another branded hashtag on this post.

2. Hashtags related to a product or service

This category is a subset of the first category.

Although your products and services are offered by your brand, you can create separate categories for them too.

Sometimes you can also choose already available categories for products and services.

For example, some of the product hashtags from Nike could be #shoes, #whiteshoes, #whitesneakers, etc.

3. Community hashtags

This is a great way to index your posts among already well-established hashtags or communities on Instagram.

For example, if you’re a musician, you can use hashtags like ‘#musiciansofInstagram’ to index your post among the community on international musicians.

Let’s go a step further and assume that you’re a musician in New York.

You could also use a hashtag like ‘#musiciansofny’ to index your post on that page.

The other way brands can use this is by developing their own hashtag.

Mindvalley, the brainchild of Vishen Lakhiani, uses community hashtags on all of its Instagram posts.

Here are some community hashtags they consistently use on their posts.

#mindvalleycommunity

#mindvalleytribe

4. Custom campaign hashtags

These are custom hashtags created to track campaigns run by brands on Instagram.

One example of this is #nationafriedchickenday by KFC.

Although this was not their brand hashtag, it was highly relatable to their core offering — fried chicken.

They used the hashtag to their benefit on all their Twitter and Instagram posts.

Now, that’s what we call smart usage of hashtags!

On the other hand, Coca-Cola inserted #shareacoke into their famous campaign.

5. Location hashtags

These hashtags are based on certain locations in the world.

It can be anything like #newyork, #california, #italy, #india.

6. Event hashtags

These are hashtags created for events and conferences organized around the world.

One good example of event hashtags is the ‘#olympics’ used during the Olympics. Based on the country in which they are hosted, these hashtags can be further split into multiple categories.

A good example is the upcoming Tokyo olympics.

The hashtag‘#tokyoolympics’ is already trending even though the event is more than two months away (at the time of this being written).

7. Day-based hashtags

There is a list of hashtags that are based on days of the week.

Even though most people reject these hashtags, one look at their popularity may nudge you to think otherwise.

Here’s a small list of the hashtags for Monday.

Here’s another example of hashtags for Tuesday.

With day-based hashtags, your opportunities are endless.

8. Month-based hashtags

After day-based hashtags, we have month-based hashtags.

Although each variant can only be used once in a batch of 30 days in a year, it’s still beneficial.

It depends on how you apply your creativity to use these hashtags on your Instagram posts.

Here’s an example of all the hashtags that are based on ‘#january’

9. Special day hashtags

These hashtags are based on a special day in a year.

These could be anything like International Earth Day, April Fool’s Day, St. Patrick’s Day, Thanksgiving Day, and even National Underwear Day. (Yes, we’ve got a special day to celebrate underwear at a national level!)

Here is an example of ‘#earthday’ used by Pinterest on one of their posts.

Another way to categorize Instagram hashtags

Apart from the above-mentioned way of categorization, here’s one more way to categorize Instagram hashtags.

While that looks at the function and internal meaning of a hashtag, here’s how you can do it differently.

1. High competition Instagram hashtags

Instagram hashtags that have more than 250,000 posts fall into the category of high-competition Instagram hashtags.

These are generic hashtags like #digitalmarketing, #marketing, and #sales.

Here’s an example page of a high competition Instagram hashtag:

This page has more than 15,549,561 posts, which puts it at the top of the competition.

2. Medium-competition Instagram hashtags

Medium competition hashtags are in the range of 85,000 to 250,000 posts.

#digitalmarketingtip is a good example of a medium-competition Instagram hashtag.

3. Low-competition Instagram hashtags

Any hashtag that has less than 85,000 posts is a low-competition hashtag.

#digitalmarketingspecialist is a good example of a low-competition Instagram hashtag.

Newbies on Instagram can try to compete for such low-hanging fruit (assuming their posts are good enough).

The best Instagram hashtag generator tool for finding hashtags

Below is the FREE hashtag generator tool! Enjoy and let us know how it works for you in the comments.

Here’s how to get started:

Step 1: Log onto All-hashtag.com

You can use this link to visit the website: all-hashtag.com.

Step 2: Enter your core topic

Once you are on the website, click on the ‘Generator’ tab.

You will land on the Instagram Hashtag generator page.

On this page, enter your core topics into the search bar:

For example, if your search topic is sales, you can enter “sales” in the search bar and click enter.

You will land on the results page for your search query.

Step 3: Copy the hashtags and paste them into a Google sheet

You can copy these results and paste them in your Google sheet.

Here’s how we created a Google sheet of relevant hashtags for our reference.

Step 4: Use different sets of hashtags for different posts

Once you have collected these hashtags, mix them up and use them in different posts.

The more hashtags you use, the more your ‘test set’ will increase over time.

Step 5: Test and analyze your results

Once you have put out posts with different hashtags, go to Instagram analytics and check the traffic you are getting from each set.

There are quite a few tried and tested ways to check the reach of hashtags on all your posts.

You can analyze your hashtag reach using Instagram’s built-in analytics tool.

All you need to do is set up an Instagram business account and you will be good to go.

The top Instagram hashtags in 17 categories

Link to popular Instagram hashtags in 17 categories (Google sheet)

You can use this Google sheet to get various hashtags for your Instagram posts.

Here’s a breakdown of all the categories inside this Google sheet, along with the top 25 hashtags from each category.

Tab 1: Top 99 hashtags of 2021

Here’s the top 25:

#follow4follow #amazing #sexy #red #model #design #friends #insta #bestoftheday #selfie #likeforlike #instagram #italy #paris #ootd #photographer #canon #architecture #follow #night #training #followforfollow #l4l #food #goals

Click this image to see the rest:

Tab 2: Top 100 hashtags of all time

Here’s the top 25:

#love #instagood #fashion #photooftheday #beautiful #art #photography #happy #picoftheday #cute #follow #tbt #followme #nature #like4like #travel #instagram #style #repost #summer #instadaily #selfie #me #friends #fitness

Click this image to see the rest:

Tab 3: Top hashtags for Sales, Real Estate, Marketing, Digital Marketing

Sales top 25:

#sales #salesman #Salesforce #salestraining #salesfunnel #salestips #salesteam #SalesLife #salescoach #salesperson #salesmanager #salesk2 #salesrep #salesalesale #salespeople #salesjobs #saleswoman #salestrainer #salesmen #salespromotiongirl #salesfunnels #salesagent #salespro #salesdevelopment #salesleads

Real Estate top 25:

#realestate #realestateagent #RealEstateInvestor #realestatelife #realestateinvesting #realestatephotography  #RealEstateBroker #realestatemarketing #realestateagents #realestatesales #realestateforsale #realestateexperts #realestateinvestment #Realestatemiami #realestatephotographer #realestateinvestors #realestatenews #realestatedevelopment #RealEstateTips #realestateagency #realestategoals #realestatemarket #realestatedeveloper #realestatephotos #realestatephoto

Marketing top 25:

#marketing #marketingdigital #marketingtips #marketingonline #marketingstrategy #marketing101 #marketingagency #marketingplan #marketingsocial #marketingmultinivel #marketingtools #marketingteam #marketinglife #marketingdeconteudo #marketingguru #marketingderede #MarketingIdeas #marketingcoach #marketingconsultant #MarketingStrategies #marketingtip #marketingadvice  #marketingblog #marketingmanagement #marketingautomation

Digital Marketing top 25:

#digitalmarketing #digitalmarketingagency #digitalmarketingtips #digitalmarketingstrategy #digitalmarketingtraining #digitalmarketingstrategist #digitalmarketingtools #digitalmarketingconsultant #digitalmarketingexpert #DigitalMarketingThailand #digitalmarketingservices #digitalmarketinglife #digitalmarketingplan #digitalmarketingstrategies #digitalmarketingtip #digitalmarketingturistico #digitalmarketingcompany #digitalmarketingdubai #digitalmarketingblog #DigitalMarketingConsultants #digitalmarketingpanama #digitalmarketingblueprint #DigitalMarketingBusiness #digitalmarketingcourse #digitalmarketingnigeria

Click this image to see the rest:

Tab 4: Top hashtags for Finance, Fitness, Health, Travel

Finance top 25:

#finance#finances #financememes #financegod #financeandfelony #financeiro #financetips #financemarket #financeira #financebroker #financeworld #financecoach #financereading #financemanager #financefreedom #financefriday #financeavailable #financeblogger #financecars #FinanceGoals #financemajor #Financement #financeaccounting #financenews #financequotes

Fitness top 25:

#fitness #fitnessmotivation #fitnessmodel #fitnessaddict #fitnessgirl #fitnessjourney #fitnesslifestyle #fitnesslife #fitnessfreak #fitnessgoals #fitnessgear #fitnessfood #fitnessinspiration #fitnessgirls #fitnessbody #fitnesswomen #fitnessblogger #fitnessmodels #fitnesscoach #fitnessphysique #fitnessmom #FitnessTrainer #fitnesslover #fitnessaddicted #fitnessfreaks

Health top 25:

#healthy #health #healthyfood #healthylifestyle #healthychoices #HealthyEating #healthyliving #healthylife #healthybreakfast #healthyhair #healthybody #healthcare #healthiswealth #healthcoach #healthymind #healthyeats #HealthyDiet #healthandfitness #healthyrecipe s#healthandwellness #healthyskin #healthymom #healthfood #healthysnack #healthyhabits

Travel top 25:

#travel #Travelgram #traveling #Travelphotography #travelling #travelblogger #traveler #traveller #travelingram #traveltheworld #travelblog #travels #traveladdict #travellife #travelphoto #travelpics #traveldiaries #travelbug #TravelAwesome #travelpic #travelers #travelstoke #travelgirl #traveldiary #traveldeeper

Click this image to see the rest:

Tab 5: Top hashtags for Music, Love, Friends, Photography

Music top 25:

#music #musician #musica #musically #musicvideo #musical #musicislife #musicians #musicproducer #musiclife#MusicLover #musicallyapp #musicproduction #musicfestival #musicismylife #musicphotography #musicstudio #musicindustry #musiclovers #musicianlife #musicals #musicartist #musicvideos #musicaly #musicaltheatre

Love top 25:

#love #lovely #Loveit #loveyourself #lovelife #lovemyjob #lovequotes #loveyou #lover #loveher #lovehim #lovers# lovedogs #loveislove #lovefood #lovemylife #lovethem #Lovestory #lovewhatyoudo #lovecats #lovepuppies #lovenature #lovethissong #lovewins #loveofmylife

Friends top 25:

#friends #friendship #friendshipgoals #friendsforever #friendships #friendsforlife #friendstime #friendsnotfood #friendshipquotes #friendswithbenefit #FriendsLove #friendsinperson #friendsgiving #friendslikefamily #friendstrip #friendshipismagic #friendshipbracelet #friendsandfamily #friendstvshow #friendsday #friendsallovertheworld #friendsinbnw #friends4ever #friends4life #friendsarefamily

Photography top 25:

#photography #photographylovers #photographysouls #photographyeveryday #photographyislife #photographylover #photographyislifee #photographylife #photographyart #photographyoftheday #photographyy #photographylove #photographyaddict #photographyskills #photographybook #photographyprops #photographydaily #photographyisart #photographyaccount  #photographystudio #photographyday #photographynature #photographysoul  #photographystudent #photographyworkshop

Click this image to see the rest:

7 Instagram hashtag mistakes you should avoid

Mistake #1: Keeping your profile private

A private profile is one of the worst things you can do for your hashtag strategy.

If your profile is private, Instagram won’t index your posts on any hashtag pages.

Let’s assume that you have included the following hashtags on your post: #marketing, #sales, #future.

Instagram will only index your posts on the following hashtag pages if your profile is public.

Here’s an example of a public profile.

With a public profile, you can view all it’s contents even if you aren’t following it.

Now, here’s an example of a private profile:

Even if this account uses 100 different hashtags on all their posts, it wouldn’t be indexed on the hashtag pages.

Mistake #2: Using banned hashtags on Instagram

Instagram has a number of banned hashtags you should stay away from.

These hashtags are banned because Instagram users have termed them to be spammy or irrelevant.

One rule of thumb is to insert your hashtag into the “Instagram search bar” and see if it has been flagged.

For example, you might think that ‘#alone’ is completely harmless.

But once you run a search on Instagram, you will find that this hashtag has been flagged for inappropriate use.

Adding too many banned hashtags on your profile , may flag your profile as spammy.

Mistake #3: Being too generic with your hashtag approach

Hashtags like #digitalmarketing, #sales, and #marketing are QUITE generic.

These hashtags have a lot of followers and posts.

But, they also have strong competition at the top.

A good rule of thumb is to niche down and include hashtags that are highly relevant to your post.

Here’s an example of how Dain Walker, a Melbourne-based brand strategist uses a niche hashtag to his benefit.

Apart from generic hashtags like #marketing, #branding, Dain has also included low competition hashtags like #markeitngtips and #brandingdesign.

It’s a solid strategy to have a mix of hashtags that are high competition — as well as low on competition.

Mistake #4: Being generic with your Instagram posts in general

A common mistake Instagram content creators make is being highly generic with their Instagram posts. Instagram is crowded and highly competitive.

If you’d like to be successful on Instagram, stick to a niche and post content related to that. Here are some examples:

Dain Walker sticks to posts related to branding, digital marketing, and content marketing.

Marcus Filly is a fitness trainer and sticks only to content related to fitness.

Don’t be generic with your content strategy on Instagram.

Pick a niche or an industry — and stick to it.

That’s the only way to grow in a highly competitive platform.

Mistake #5: Not having a consistent posting schedule

Creating content on a consistent basis is hard.

Coming up with new ideas every single day is a challenge.

That’s when social media management tools like Post Planner come in handy.

It allows you to follow top accounts in your niche and generate ideas from it.

You can also use tools like Post Planner to plan posts beforehand and reshare old posts when you’re running out of ideas.

If you’re serious about your social media strategy, tools like Post Planner are a solid investment.

Mistake #6: Not using location-based hashtags

Location-based hashtags can be really helpful for your reach.

It’s true for businesses that operate on a local or regional level.

For example, if you’re a florist in New York, you can include hashtags like “#florist, #floristsofInstagram, #florist life”.

Since you’re a local business operating in New York, you can also include hashtags like “#newyork, #newyorkcity, #newyorkcity_Instagram” etc.

Add a mix of location hashtags to get the extra reach on your Instagram posts.

Mistake #7: Adding irrelevant hashtags

The most common (and ANNOYING) mistake on all social media platforms?

Spamming.

Instagram gives you the freedom to add 30 hashtags on every post.

But if you’re unable to come up with 30 hashtags, you shouldn’t add irrelevant hashtags.

Many social media marketers recommend not using more than 11 hashtags per post — to avoid appearing spammy.

Don’t add more hashtags and reduce your post relevancy.

By adding irrelevant hashtags, you risk spamming your Instagram account.

Do you have a favorite hashtag for YOUR industry? Please let us know about it in the comments below!

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BBC, Channel 4, ITV Among U.K.s Biggest Broadcasters Committing to Climate Content Pledge at COP26 – Reuters

By K.J. Yossman

LOS ANGELES (Variety.com) – Twelve of the U.K.’s biggest broadcasters will today pledge to use their content to educate audiences about the climate crisis at COP26, the ongoing United Nations climate change conference at Glasgow.

CEOs from BBC, Channel 4, ITV, Sky and STV will gather on Wednesday to promote climate story-telling on screen.

The Climate Content Pledge, which has been signed by CEOs from twelve of the U.K.’s biggest media brands (who, together, equate to 70% of U.K. audiences’ consumption of film and TV) , aims to help audiences “understand what tackling climate change might mean for them, as well as inspire and inform sustainable choices.”

The CEOs also plan to highlight how the screen industry can help audiences understand how to tackle climate change, that content must reflect the crisis and emphasise cross-industry collaboration.

As well as BBC, Channel 4, ITV, Sky and STV, the other signatories are Britbox International, Channel 5/ViacomicCBS U.K, RT? (Ireland), BBC Studios, Discovery U.K. & Eire, S4C, SKY Group and UKTV.

The pledge was convened by albert, a BAFTA-affiliated organization promoting cross-industry collaboration to encourage environmental sustainability in the screen industry which works on promoting both climate storytelling and sustainability on set.

“This pledge is a firm commitment from our industry to go further and faster to engage and inform audiences on the climate challenges we all face,” said BBC director-general Tim Davie in a statement ahead of the panel. “At the BBC we will continue to tell the stories that matter, like in our powerful new drama ‘The Trick,’ or help audiences consider greener choices through our best loved shows like ‘EastEnders’ and with new programmes such as ‘Shop Well for the Planet?’ – but we all have more to do and we must match these efforts off-screen too, which is why we’ve put plans in place to reach Net Zero by 2030.”

Channel 4 CEO Alex Mahon added: “This is a pivotal time for broadcasters and for our audiences as we join together to tackle the climate crisis that affects us and future generations. Signing this pledge is a once-in-a-lifetime opportunity for broadcasters and programme makers to work together and use the power of content on every platform. By engaging our viewers and giving them the information they need, we can help them to make informed choices about living more sustainably.”

ITV CEO Carolyn McCall said: “From plant-based recipes on ‘Daytime’ to putting electric vehicles on ‘Emmerdale,’ ITV is committed to using our reach and world-class talent to make the transition to a sustainable future relevant and accessible for our audiences. This pledge is a demonstration of how an industry can work together to create real change.”

Carys Taylor, director of albert, added: “We are so proud to announce the launch of this pledge today. It represents a pivotal moment in our industry’s sustainability journey and is an acknowledgement of the screen industry’s huge opportunity and responsibility to enable all audiences to engage with solutions to tackling climate change through all kinds of content.”

Read the full pledge below:

THE CLIMATE CONTENT PLEDGE

Climate change presents enormous challenges which will affect us all.

With the Paris Climate Agreement, nations all over the world have committed to undertake ambitious efforts to combat climate change and adapt to its effects. To limit global warming to 1.5?C above pre-industrial levels and avoid catastrophic runaway climate change, carbon emissions must be halved by 2030. The decisions that governments, businesses and individuals make now and over the next five years are crucial to setting a sustainable climate trajectory. While the situation is urgent and grave, it is not without hope – every tonne of emissions avoided or removed can prevent further damage.

We, as members of the global screen industry, have a crucial responsibility to help our audiences engage with these challenges.

Therefore, we commit to the following principles:

1.We will reach more of our audiences with content that helps everyone understand and navigate the path to net zero, and inspires them to make greener choices.
2.We will develop processes that help us to consider climate themes when we are commissioning, developing and producing content.
3.We will ensure that our efforts are informed by the science.
4.We will recognise the importance of fair and balanced representations of visions for a sustainable future.
5.We will work together:
1.learning from and inspiring each other
2.sharing relevant industry and audience insights and developing relevant metrics
3.improving how we measure our impact.
6.We will communicate regularly with our colleagues, partners, and audiences so that we can all play our part in meeting this shared challenge.

These overarching principles are the foundation of our commitment – in addition, each of us will develop and publish our own “company-specific commitment”. We’ll revisit this every year, to review progress against our plans and challenge ourselves and each other to do more. We will continue to work together to support our shared ambitions, and we will share our progress publicly, holding ourselves and each other to account.

This pledge was developed by a group of media companies, facilitated by BAFTA albert. We encourage other media companies to adopt this pledge.

Our Standards: The Thomson Reuters Trust Principles.

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Meta details its latest efforts to combat climate change as COP26 starts

Meta (Facebook’s parent company) has joined other major tech companies in making more climate change pledges as the UN’s COP26 summit commences. Along with taking measures to reduce its own carbon footprint, Meta is focused on “helping people find accurate, science-led information, while also tackling misinformation,” according to Nick Clegg, Meta’s vice-president of global affairs and communication.

The company says that when its fact-checking partners rate a piece of content as false, a warning label is added and the post pops up less often on users’ News Feeds. There’s a keyword detection feature that Meta switches on during “critical public events” to help fact checkers find relevant content faster. This will be enabled during COP26 to help fact-checkers in English, Spanish, Portuguese, Indonesian, German, French and Dutch find and debunk climate misinformation more quickly.

The Climate Change Information Center, which debuted last year to provide users with knowledge from experts on the issue, is now being rolled out to more countries and it will soon be available in more than 100 territories. The hub will also show national greenhouse gas emissions alongside countries’ targets and commitments to perhaps make governments more accountable. On top of that, in more than a dozen countries, Facebook is expanding its use of labels on climate change posts to direct users to the center.

The UN will soon update its ActNow chatbot on Messenger, Instagram and its website to suggest 10 more actions users can take to fight combat change. There are new camera stickers on Messenger, Instagram and Messenger Kids that aim to help users “strike up a conversation” about climate change.

In addition, Meta is starting up a program to help businesses that use its apps reduce their carbon footprint and adopt more sustainable practices. The Green Boost for Small Businesses project will start this month in the UK and Spain, primarily centered on food producers, restaurants and the hospitality sector. Meta will broaden the program to Italy, France and other nations in 2022.

Elsewhere, Meta says it’s a founding member of the Sustainable Aviation Buyers Alliance. The group’s goal is to push toward net zero air travel by investing in sustainable aviation fuel.

These efforts are intended to complement internal actions Meta has undertaken to combat climate change. The company hit net zero carbon emissions in 2020 and as of earlier this year, it’s using 100 percent renewable energy. Other environmentally conscious efforts include reducing greenhouse gas emissions by 97 percent in the last four years and supporting measures to remove carbon from the atmosphere. Like Microsoft, Meta aims to restore more water than it uses by 2030.

All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.

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Instagram Hashtag Generator: Full Guide, FREE Tool & Lists of Hashtags

Struggling to find the #perfect hashtag for your Instagram post?

That’s #relatable!

Most content creators on Instagram are in the same boat.

But there’s a quick way to fix this.

I’m about to show you how to find Instagram hashtags that will boost engagement and connect your posts with the #perfect audience.

So #followme to #instagood !!!

Instagram Hashtag Generator: Full Guide, FREE Tool & Lists of Hashtags

In this post I’ll show you how to find and use the best Instagram hashtags — no matter what niche you’re in!

And yes, the free tool and lists of popular hashtags are below!

In fact, I’ve added a glossary of 999+ hashtags below, so you have instant access to good hashtags for your next post.

But first… let’s back up and define what hashtags are and the different categories of hashtags.

Table of Contents

What is an Instagram hashtag?

Let’s start with the basics.

What’s a hashtag?

A hashtag is a word or a group of words beginning with a # sign.

If you’re American, you might call this a pound or number sign. Whereas other countries in the world refer to this (#) to as a ‘Hash’ symbol.

Hashtags basically function as keywords. You can click them to see more posts about the keyword.

Twitter was the first social media platform to introduce hashtags in 2007. Since then, many other social platforms have adopted them.

Now let’s look at the process of creating hashtags.

How do you add hashtags on Instagram?

Again, hashtags allow you to categorize Instagram posts into different buckets.

Here’s an example:

Say you want to see posts related to digital marketing. No problem. Just click in the search bar on Instagram and type in #digitalmarketing.

The search suggestions will supply you with a list of related hashtags.

When you click enter on #digitalmarketing, you get a page filled with Instagram posts about digital marketing:

You can use any term as a hashtag and search to get relevant results.

If you’re a digital marketer and want to make sure your posts show in this feed, you just need to add the hashtag “#digitalmarketer” to your post.

Then your post will automatically end up in this feed and be visible to anyone who searches the hashtag — or clicks the hashtag on another post

Keep in mind: it’s difficult to get seen via generic or highly competitive hashtags.

How to make finding hashtags (even more) simple

Think of the Instagram search bar as ‘Google’ and each hashtag page as a “Search engine results page”.

Just like Google, the posts on a hashtag’s results page depend on a number of factors, including:

1. Quality of posts
2. Number of likes, comments, shares and saves
3. Number of followers of the account

…and other factors determined by Instagram’s algorithms.

Choosing the right hashtags has NO advantage when your posts aren’t good quality.

You’ll only gain juice out of your hashtags when your Instagram posts STAND OUT from the crowd.

You can use a professional tool or a free Instagram post maker to help you create stunning Instagram posts in minutes.

Apart from quality posts and the right hashtags, you also need to focus on your post captions.

Add a pinch of consistency and you’ll get solid engagement on all of your Instagram posts over time.

9 different types of Instagram hashtags

Today, Instagram boasts over a BILLION active users.

As a result, hashtags have grown in number too — and with that high quantity comes a huge variety.

So let’s take a look at the different types of hashtags used on Instagram.

1: Branded hashtags

Branded hashtags feature names of your organization, product or service.

Such hashtags are used every time you make a post about your social media handles.

Some examples of branded hashtags are #nike, #picmaker, #Instagram, #LouisVuitton, etc.

Here’s an example of Louis Vuitton using their branded hashtag on one of their posts, featuring a member of the South Korean boy band, BTS.

NOTE: #BTS is also another branded hashtag on this post.

2. Hashtags related to a product or service

This category is a subset of the first category.

Although your products and services are offered by your brand, you can create separate categories for them too.

Sometimes you can also choose already available categories for products and services.

For example, some of the product hashtags from Nike could be #shoes, #whiteshoes, #whitesneakers, etc.

3. Community hashtags

This is a great way to index your posts among already well-established hashtags or communities on Instagram.

For example, if you’re a musician, you can use hashtags like ‘#musiciansofInstagram’ to index your post among the community on international musicians.

Let’s go a step further and assume that you’re a musician in New York.

You could also use a hashtag like ‘#musiciansofny’ to index your post on that page.

The other way brands can use this is by developing their own hashtag.

Mindvalley, the brainchild of Vishen Lakhiani, uses community hashtags on all of its Instagram posts.

Here are some community hashtags they consistently use on their posts.

#mindvalleycommunity

#mindvalleytribe

4. Custom campaign hashtags

These are custom hashtags created to track campaigns run by brands on Instagram.

One example of this is #nationafriedchickenday by KFC.

Although this was not their brand hashtag, it was highly relatable to their core offering — fried chicken.

They used the hashtag to their benefit on all their Twitter and Instagram posts.

Now, that’s what we call smart usage of hashtags!

On the other hand, Coca-Cola inserted #shareacoke into their famous campaign.

5. Location hashtags

These hashtags are based on certain locations in the world.

It can be anything like #newyork, #california, #italy, #india.

6. Event hashtags

These are hashtags created for events and conferences organized around the world.

One good example of event hashtags is the ‘#olympics’ used during the Olympics. Based on the country in which they are hosted, these hashtags can be further split into multiple categories.

A good example is the upcoming Tokyo olympics.

The hashtag‘#tokyoolympics’ is already trending even though the event is more than two months away (at the time of this being written).

7. Day-based hashtags

There is a list of hashtags that are based on days of the week.

Even though most people reject these hashtags, one look at their popularity may nudge you to think otherwise.

Here’s a small list of the hashtags for Monday.

Here’s another example of hashtags for Tuesday.

With day-based hashtags, your opportunities are endless.

8. Month-based hashtags

After day-based hashtags, we have month-based hashtags.

Although each variant can only be used once in a batch of 30 days in a year, it’s still beneficial.

It depends on how you apply your creativity to use these hashtags on your Instagram posts.

Here’s an example of all the hashtags that are based on ‘#january’

9. Special day hashtags

These hashtags are based on a special day in a year.

These could be anything like International Earth Day, April Fool’s Day, St. Patrick’s Day, Thanksgiving Day, and even National Underwear Day. (Yes, we’ve got a special day to celebrate underwear at a national level!)

Here is an example of ‘#earthday’ used by Pinterest on one of their posts.

Another way to categorize Instagram hashtags

Apart from the above-mentioned way of categorization, here’s one more way to categorize Instagram hashtags.

While that looks at the function and internal meaning of a hashtag, here’s how you can do it differently.

1. High competition Instagram hashtags

Instagram hashtags that have more than 250,000 posts fall into the category of high-competition Instagram hashtags.

These are generic hashtags like #digitalmarketing, #marketing, and #sales.

Here’s an example page of a high competition Instagram hashtag:

This page has more than 15,549,561 posts, which puts it at the top of the competition.

2. Medium-competition Instagram hashtags

Medium competition hashtags are in the range of 85,000 to 250,000 posts.

#digitalmarketingtip is a good example of a medium-competition Instagram hashtag.

3. Low-competition Instagram hashtags

Any hashtag that has less than 85,000 posts is a low-competition hashtag.

#digitalmarketingspecialist is a good example of a low-competition Instagram hashtag.

Newbies on Instagram can try to compete for such low-hanging fruit (assuming their posts are good enough).

The best Instagram hashtag generator tool for finding hashtags

Below is the FREE hashtag generator tool! Enjoy and let us know how it works for you in the comments.

Here’s how to get started:

Step 1: Log onto All-hashtag.com

You can use this link to visit the website: all-hashtag.com.

Step 2: Enter your core topic

Once you are on the website, click on the ‘Generator’ tab.

You will land on the Instagram Hashtag generator page.

On this page, enter your core topics into the search bar:

For example, if your search topic is sales, you can enter “sales” in the search bar and click enter.

You will land on the results page for your search query.

Step 3: Copy the hashtags and paste them into a Google sheet

You can copy these results and paste them in your Google sheet.

Here’s how we created a Google sheet of relevant hashtags for our reference.

Step 4: Use different sets of hashtags for different posts

Once you have collected these hashtags, mix them up and use them in different posts.

The more hashtags you use, the more your ‘test set’ will increase over time.

Step 5: Test and analyze your results

Once you have put out posts with different hashtags, go to Instagram analytics and check the traffic you are getting from each set.

There are quite a few tried and tested ways to check the reach of hashtags on all your posts.

You can analyze your hashtag reach using Instagram’s built-in analytics tool.

All you need to do is set up an Instagram business account and you will be good to go.

The top Instagram hashtags in 17 categories

Link to popular Instagram hashtags in 17 categories (Google sheet)

You can use this Google sheet to get various hashtags for your Instagram posts.

Here’s a breakdown of all the categories inside this Google sheet, along with the top 25 hashtags from each category.

Tab 1: Top 99 hashtags of 2021

Here’s the top 25:

#follow4follow #amazing #sexy #red #model #design #friends #insta #bestoftheday #selfie #likeforlike #instagram #italy #paris #ootd #photographer #canon #architecture #follow #night #training #followforfollow #l4l #food #goals

Click this image to see the rest:

Tab 2: Top 100 hashtags of all time

Here’s the top 25:

#love #instagood #fashion #photooftheday #beautiful #art #photography #happy #picoftheday #cute #follow #tbt #followme #nature #like4like #travel #instagram #style #repost #summer #instadaily #selfie #me #friends #fitness

Click this image to see the rest:

Tab 3: Top hashtags for Sales, Real Estate, Marketing, Digital Marketing

Sales top 25:

#sales #salesman #Salesforce #salestraining #salesfunnel #salestips #salesteam #SalesLife #salescoach #salesperson #salesmanager #salesk2 #salesrep #salesalesale #salespeople #salesjobs #saleswoman #salestrainer #salesmen #salespromotiongirl #salesfunnels #salesagent #salespro #salesdevelopment #salesleads

Real Estate top 25:

#realestate #realestateagent #RealEstateInvestor #realestatelife #realestateinvesting #realestatephotography  #RealEstateBroker #realestatemarketing #realestateagents #realestatesales #realestateforsale #realestateexperts #realestateinvestment #Realestatemiami #realestatephotographer #realestateinvestors #realestatenews #realestatedevelopment #RealEstateTips #realestateagency #realestategoals #realestatemarket #realestatedeveloper #realestatephotos #realestatephoto

Marketing top 25:

#marketing #marketingdigital #marketingtips #marketingonline #marketingstrategy #marketing101 #marketingagency #marketingplan #marketingsocial #marketingmultinivel #marketingtools #marketingteam #marketinglife #marketingdeconteudo #marketingguru #marketingderede #MarketingIdeas #marketingcoach #marketingconsultant #MarketingStrategies #marketingtip #marketingadvice  #marketingblog #marketingmanagement #marketingautomation

Digital Marketing top 25:

#digitalmarketing #digitalmarketingagency #digitalmarketingtips #digitalmarketingstrategy #digitalmarketingtraining #digitalmarketingstrategist #digitalmarketingtools #digitalmarketingconsultant #digitalmarketingexpert #DigitalMarketingThailand #digitalmarketingservices #digitalmarketinglife #digitalmarketingplan #digitalmarketingstrategies #digitalmarketingtip #digitalmarketingturistico #digitalmarketingcompany #digitalmarketingdubai #digitalmarketingblog #DigitalMarketingConsultants #digitalmarketingpanama #digitalmarketingblueprint #DigitalMarketingBusiness #digitalmarketingcourse #digitalmarketingnigeria

Click this image to see the rest:

Tab 4: Top hashtags for Finance, Fitness, Health, Travel

Finance top 25:

#finance#finances #financememes #financegod #financeandfelony #financeiro #financetips #financemarket #financeira #financebroker #financeworld #financecoach #financereading #financemanager #financefreedom #financefriday #financeavailable #financeblogger #financecars #FinanceGoals #financemajor #Financement #financeaccounting #financenews #financequotes

Fitness top 25:

#fitness #fitnessmotivation #fitnessmodel #fitnessaddict #fitnessgirl #fitnessjourney #fitnesslifestyle #fitnesslife #fitnessfreak #fitnessgoals #fitnessgear #fitnessfood #fitnessinspiration #fitnessgirls #fitnessbody #fitnesswomen #fitnessblogger #fitnessmodels #fitnesscoach #fitnessphysique #fitnessmom #FitnessTrainer #fitnesslover #fitnessaddicted #fitnessfreaks

Health top 25:

#healthy #health #healthyfood #healthylifestyle #healthychoices #HealthyEating #healthyliving #healthylife #healthybreakfast #healthyhair #healthybody #healthcare #healthiswealth #healthcoach #healthymind #healthyeats #HealthyDiet #healthandfitness #healthyrecipe s#healthandwellness #healthyskin #healthymom #healthfood #healthysnack #healthyhabits

Travel top 25:

#travel #Travelgram #traveling #Travelphotography #travelling #travelblogger #traveler #traveller #travelingram #traveltheworld #travelblog #travels #traveladdict #travellife #travelphoto #travelpics #traveldiaries #travelbug #TravelAwesome #travelpic #travelers #travelstoke #travelgirl #traveldiary #traveldeeper

Click this image to see the rest:

Tab 5: Top hashtags for Music, Love, Friends, Photography

Music top 25:

#music #musician #musica #musically #musicvideo #musical #musicislife #musicians #musicproducer #musiclife#MusicLover #musicallyapp #musicproduction #musicfestival #musicismylife #musicphotography #musicstudio #musicindustry #musiclovers #musicianlife #musicals #musicartist #musicvideos #musicaly #musicaltheatre

Love top 25:

#love #lovely #Loveit #loveyourself #lovelife #lovemyjob #lovequotes #loveyou #lover #loveher #lovehim #lovers# lovedogs #loveislove #lovefood #lovemylife #lovethem #Lovestory #lovewhatyoudo #lovecats #lovepuppies #lovenature #lovethissong #lovewins #loveofmylife

Friends top 25:

#friends #friendship #friendshipgoals #friendsforever #friendships #friendsforlife #friendstime #friendsnotfood #friendshipquotes #friendswithbenefit #FriendsLove #friendsinperson #friendsgiving #friendslikefamily #friendstrip #friendshipismagic #friendshipbracelet #friendsandfamily #friendstvshow #friendsday #friendsallovertheworld #friendsinbnw #friends4ever #friends4life #friendsarefamily

Photography top 25:

#photography #photographylovers #photographysouls #photographyeveryday #photographyislife #photographylover #photographyislifee #photographylife #photographyart #photographyoftheday #photographyy #photographylove #photographyaddict #photographyskills #photographybook #photographyprops #photographydaily #photographyisart #photographyaccount  #photographystudio #photographyday #photographynature #photographysoul  #photographystudent #photographyworkshop

Click this image to see the rest:

7 Instagram hashtag mistakes you should avoid

Mistake #1: Keeping your profile private

A private profile is one of the worst things you can do for your hashtag strategy.

If your profile is private, Instagram won’t index your posts on any hashtag pages.

Let’s assume that you have included the following hashtags on your post: #marketing, #sales, #future.

Instagram will only index your posts on the following hashtag pages if your profile is public.

Here’s an example of a public profile.

With a public profile, you can view all it’s contents even if you aren’t following it.

Now, here’s an example of a private profile:

Even if this account uses 100 different hashtags on all their posts, it wouldn’t be indexed on the hashtag pages.

Mistake #2: Using banned hashtags on Instagram

Instagram has a number of banned hashtags you should stay away from.

These hashtags are banned because Instagram users have termed them to be spammy or irrelevant.

One rule of thumb is to insert your hashtag into the “Instagram search bar” and see if it has been flagged.

For example, you might think that ‘#alone’ is completely harmless.

But once you run a search on Instagram, you will find that this hashtag has been flagged for inappropriate use.

Adding too many banned hashtags on your profile , may flag your profile as spammy.

Mistake #3: Being too generic with your hashtag approach

Hashtags like #digitalmarketing, #sales, and #marketing are QUITE generic.

These hashtags have a lot of followers and posts.

But, they also have strong competition at the top.

A good rule of thumb is to niche down and include hashtags that are highly relevant to your post.

Here’s an example of how Dain Walker, a Melbourne-based brand strategist uses a niche hashtag to his benefit.

Apart from generic hashtags like #marketing, #branding, Dain has also included low competition hashtags like #markeitngtips and #brandingdesign.

It’s a solid strategy to have a mix of hashtags that are high competition — as well as low on competition.

Mistake #4: Being generic with your Instagram posts in general

A common mistake Instagram content creators make is being highly generic with their Instagram posts. Instagram is crowded and highly competitive.

If you’d like to be successful on Instagram, stick to a niche and post content related to that. Here are some examples:

Dain Walker sticks to posts related to branding, digital marketing, and content marketing.

Marcus Filly is a fitness trainer and sticks only to content related to fitness.

Don’t be generic with your content strategy on Instagram.

Pick a niche or an industry — and stick to it.

That’s the only way to grow in a highly competitive platform.

Mistake #5: Not having a consistent posting schedule

Creating content on a consistent basis is hard.

Coming up with new ideas every single day is a challenge.

That’s when social media management tools like Post Planner come in handy.

It allows you to follow top accounts in your niche and generate ideas from it.

You can also use tools like Post Planner to plan posts beforehand and reshare old posts when you’re running out of ideas.

If you’re serious about your social media strategy, tools like Post Planner are a solid investment.

Mistake #6: Not using location-based hashtags

Location-based hashtags can be really helpful for your reach.

It’s true for businesses that operate on a local or regional level.

For example, if you’re a florist in New York, you can include hashtags like “#florist, #floristsofInstagram, #florist life”.

Since you’re a local business operating in New York, you can also include hashtags like “#newyork, #newyorkcity, #newyorkcity_Instagram” etc.

Add a mix of location hashtags to get the extra reach on your Instagram posts.

Mistake #7: Adding irrelevant hashtags

The most common (and ANNOYING) mistake on all social media platforms?

Spamming.

Instagram gives you the freedom to add 30 hashtags on every post.

But if you’re unable to come up with 30 hashtags, you shouldn’t add irrelevant hashtags.

Many social media marketers recommend not using more than 11 hashtags per post — to avoid appearing spammy.

Don’t add more hashtags and reduce your post relevancy.

By adding irrelevant hashtags, you risk spamming your Instagram account.

Do you have a favorite hashtag for YOUR industry? Please let us know about it in the comments below!

The post Instagram Hashtag Generator: Full Guide, FREE Tool & Lists of Hashtags appeared first on RECIPES WELLNESS.

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