Fitness+weight loss

Monday, 12 July 2021

5 Tips to Keep Your Heart Healthy

Last Updated on July 12, 2021

The 2019 report covering mortality in the United States, which was put together by the CDC, found that heart disease was the number 1 cause of death in the country for that year. Cancer was in a close second, and accidents ranked in a distant third. Heart diseases killed about 9% more than cancer that year, and almost 4 times as much as accidents.

The thing is: cancer and accidents are hard to prevent, but heart diseases aren’t. The vast majority of them can be prevented through lifestyle choices and various prophylactic measures. Here are some tips that can help you keep your heart healthy.

1 – Exercise: the 150 minutes rule

Current CDC recommendations state that people need at least 150 minutes of moderate aerobic exercise every week to maintain their physical and mental health. This is good news. After all, while getting deep into fitness can do wonders for your health, not everyone is willing or able to go that far. If you are struggling to find free time between work and home obligations, spending hours at the gym every week just isn’t an option.

Instead, you can get the exercise you need by going on a walk for 30 minutes a day, 5 days a week. Or do it for 1 hour a day, three days a week. Whatever works for you. The CDC also recommends at least two days of strength training every week, as this type of training comes with its own sets of benefits. This can be achieved by doing a simple set of push ups and squats.

2 – Diet and weight

It’s no mystery that being overweight is a risk factor for heart diseases, but what and how you eat also plays a big role in this issue. Foods that are rich in fats and salt can both put a toll on your cardiovascular system.

This means that while in the long-term you should aim to maintain a healthy weight, in the short term you can protect your heart by lowering your salt consumption and adding more whole-grain foods to your diet. The latter will provide the nutrients needed to keep your heart healthy, as well as the rest of your body.

3 – Take care of your mental health

Sadly, the data on this is clear. Patients who suffer from depression, anxiety disorders, or severe stress are all more likely to suffer from heart conditions than the average population. This includes the full range of heart problems, from hypertension to strokes and other issues.

This is yet another reason why taking care of your mental health is important. And while there is no one-size-fits-all solution to mental health, making lifestyle changes, going to therapy, avoiding toxic people, taking natural health supplements — such as CBD gummies —, and various other methods can be used to help protect your mental health.

4 – Manage your vices

How to Have a Fun Vacation While on Your Smoke-Free Journey

Smoking and alcohol consumption can all do a number on your heart over the years. The best solution is to avoid these substances entirely. If that’s not an option, the second-best solution is — once again — to double down on other prophylactic measures to strengthen and protect your heart.

5 – Get regular checkups

Getting checked up every year or every six months is crucial for the long-term health of your heart. Checkups can let you learn about genetic issues and other problems as soon as possible, and these issues are often easier to treat when they are caught early.

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Saturday, 10 July 2021

How to Tell If Your Chicken Is Part of the 9 Million Pound Recall

Fully cooked, ready-to-eat chicken may be a convenient way to add some protein to a meal, but if you have any in your fridge right now, you’re going to want to check the label.

That’s because almost 9 million pounds (8,955,296 pounds, to be exact) of Tyson chicken products are part of a massive recall over concerns that the foods may be adulterated with Listeria monocytogenes, according to the U.S. Department of Agriculture’s (USDA) Food Safety and Inspection Service (FSIS). Here’s what to know about the recall.

Which Tyson chicken products are part of the recall?

There are quite a few products included in the recall, and the full list can be found on the USDA’s website. The potentially contaminated items have a few other things in common. They all:

Are frozen, fully cooked chicken products
Were produced between December 26, 2020 and April 13, 2021
Have establishment number “EST. P-7089” on the product bag or inside the USDA mark of inspection

The Tyson branded products were sold in retailers throughout the country, including Walmart, Target, Kroger, Publix H-E-B, and Wegmans, USA Today reports. Additionally, the recalled chicken is also sold at restaurants like Jet’s Pizza, Casey’s General Store, Marco’s Pizza, and Little Caesars.

According to the USDA, other than retailers and restaurants, the Tyson chicken products were also shipped to institutions nationwide, including hospitals, nursing facilities, schools, and Department of Defense locations.

G/O Media may get a commission

As anyone gotten sick from the recalled chicken?

As of July 9, 2021, the CDC has received reports of three people who fell ill with listeriosis after eating the Tyson chicken, and one death. Listeriosis is a serious infection that primarily affects people with weakened immune systems (because age, illness, or pregnancy) and can cause fever, muscle aches, headache, stiff neck, confusion, loss of balance, and convulsions sometimes preceded by diarrhea or other gastrointestinal symptoms, according to the USDA.

What to do if you’ve purchased the recalled products

First of all, don’t eat them. Either throw them away, ore return them to the retailer where you purchased them for a refund.

Consumers with food safety questions can call the toll-free USDA Meat and Poultry Hotline at 1-888-MPHotline (1-888-674-6854) or live chat via Ask USDA from 10 a.m. to 6 p.m. (Eastern Time) Monday through Friday. Consumers can also browse food safety messages at Ask USDA or send a question via email to MPHotline@usda.gov.

For consumers that need to report a problem with a meat, poultry, or egg product, the online Electronic Consumer Complaint Monitoring System can be accessed 24 hours a day at https://foodcomplaint.fsis.usda.gov/eCCF/.

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WATCH: Chef goes viral with his bottom-friendly recipes

Alex Hall, 'Chief Eating Officer' of The Bottom's Digest — Alex Hall, ‘Chief Eating Officer’ of The Bottom’s Digest (Photo: Supplied)

A recently launched Tik Tok and Instagram brand have picked up thousands of followers within weeks of launching. The Bottom’s Digest showcases cookery videos with one thing in common: All the recipes have been designed with bottoms in mind.

We all know that to maintain a healthy digestive system, it’s advised to eat plenty of fiber. To help keep yourself as clean as possible, some foods are recommended while there are others you might want to avoid. That’s explored in more depth by Alex Hall, 28, of Austin Texas.

Hall works as a graphic designer. He’s also now the “Chief Eating Officer at The Bottom’s Digest.”

“I’ve relied on my skillset as a graphic designer to get this project off the ground, including designing the logo and creating all the social assets.”

Hall’s husband films the videos and Hall edits them.

Alex (right) and husband, Mike D. Floeck (Photo: Supplied)

Hall told Queerty the idea for the videos came up when he was living in NYC and questioning what he wanted to do as a “forever” career.

“I remember thinking while making dinner one night: ‘I love graphic design, but will I love it when I’m 50?’ No matter how busy I am, I always make time to cook. That’s when it dawned on me…I just want to cook.”

He continues: “Before working as a graphic designer, I was a bartender for years in the Houston gay scene, and the idea of going back to the ‘industry’ to cook didn’t sit well with me. I’d been cooking without dairy for a few years and I adopted a plant-based diet in NYC because meat was too expensive.

@bottomsdigest ##recipes ##recipesoftiktok ##foodtiktok ##gay ##queer ##lgbqt ##healthy ##healthyrecipes ##dinner ##dinnerideas ##vegetarian ##guthealth ##dairyfree ##gaytok ##food ♬ original sound – The Bottom’s Digest

“I immediately noticed the benefits in the bedroom after I made these dietary changes. I love to have dinner parties, and I would push my diet on my friends without telling them; it was exciting to see those same benefits pass into their lives as well.”

“I really started to cook up this idea a few years ago while making those dietary changes, and now The Bottom’s Digest is an intersection of my love for cooking delicious recipes, eating healthy food, and working remotely. Creating this show checks all my boxes, especially my passion for helping others,” says Hall.

“I really wanted to create something that destigmatizes talking about poop in the bedroom,” he adds.

“Shit happens. Don’t get in the pool if you don’t want to get wet! No one deserves the shame that sometimes comes with that conversation, and everyone should get to reconnect with food that makes them feel good.

“This show is meant to empower bottoms to feed their soul with delicious, healthy food, and then fill themselves with their partner without so many worries and cramps.”

Alex Hall has posted recipes for main courses, desserts and cookies (Photo: Supplied)

Since launching at the start of June, Hall’s Tik Tok channel has picked up 29,000 followers. Popular recipes include this one for dairy-free Alfredo, based on a recipe Hall’s mom used to cook him as a kid.

@bottomsdigestBottom friendly, dairy free Alfredo for ya starving sluts. Bottoms up! ##foodtiktok ##recipes ##vegetarian ##pasta ##gay ##queer ##healthyrecipes ##healthy ♬ original sound – The Bottom’s Digest

What exactly makes a food bottom-friendly?

“We all have different bodies and digestive systems,” says Hall. “But from what I’ve tested with my recipes, there are a few things that make a dish bottom friendly.

“First, simply make it dairy-free. I’m not sold that our bodies were even built to handle cow’s milk so I shy away from it 100%. Second, make it mild. Depending on the heat level, spicy food can aggravate your stomach and make bottoming uncomfortable. I’m definitely not saying to give up spicy food! I LOVE spicy food. But if I’m feeling hungry for my husband, I don’t mess with spicy food for at least a couple hours before I hit the sheets.

“Stay away from processed foods as much as possible. Period. Third, and my strongest weapon, make recipes plant-based and load it with fruits and veggies.”

Hall says he has been “shocked” by the reaction to the videos.

“I knew we had a good idea here, but I wasn’t expecting such a quick response from our audience. I’m incredibly grateful. I feel like this is a sign that I’m doing the right thing, like I am actually meant to cook for a living.

“My audience is so kind and they ask great questions about substitutions all the time. I honestly feel like I’m at a queer bar when I’m in the comments section.”

@bottomsdigest ##foodtiktok ##recipes ##healthy ##healthyrecipes ##friedrice ##gay ##queer ##foryourpride ##pride2021 ##food ##vegetarian ##lgbtq ##foodie ##gaycook ##bottom ♬ original sound – The Bottom’s Digest

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Best Recipes: Christmas Pud

Best Recipes: The majority of us not from Britain are just acquainted with plum pudding from those much-adored occasion films that show scenes of English families assembled for the family supper making the most of their flavorful plum pudding.

Plum pudding is additionally referenced in various stories and tunes.

Obviously, I had no clue about what plum pudding truly was until I saw it promoted in food lists.

Plum pudding isn’t generally a pudding by any means, it’s a steamed cake loaded up with organic product, nuts and flavors. Plum pudding is customarily served around the special seasons.

On the off chance that you make this plum pudding, I don’t have the foggiest idea whether you’ll be propelled to compose fantastic anecdotes about it, yet you’ll unquestionably appreciate relishing each nibble.

Christmas Plum Pudding

PLUM PUDDING (Best Recipes)

½ cup generally useful flour

1 teaspoon ginger

½ teaspoon salt

½ teaspoon preparing powder

½ teaspoon cinnamon

¼ teaspoon nutmeg

1/8 teaspoon allspice

½ cup spread, chilled

1 cup seedless raisins

1 cup brilliant raisins

1 cup slashed pitted prunes

¼ cup fragmented almonds

¼ cup blended candy-coated natural product strip

1 cup plain bread morsels

¾ cup solidly stuffed dull earthy colored sugar

¼ cup liquor (can substitute squeezed apple)

3 eggs, beaten

HARD SAUCE

½ cup spread, mellowed

1 cup powdered sugar

2 tablespoons cognac (can substitute ¼ teaspoon liquor extricate, in addition to enough water to approach 2 tablespoons)

HOT!” – HEALTHY RECIPES

“If you’ve ever sat in a restaurant and thought, I wish I could make this at home, here’s a must BUY…” – New York Newsday

“With his easy to follow steps, families can now enjoy those delicious meals they love most at a price they can actually afford.”

– READ MORE

Directions ( Best Recipes)

Liberally oil a 1-quart shape or ovenproof glass bowl; line with twofold thickness of cheesecloth.

Softly spoon flour into estimating cup; level off. In huge bowl, consolidate flour, ginger, salt, heating powder, cinnamon, nutmeg and allspice; blend well.

With baked good blender or 2 blades, cut ½ cup spread until combination takes after coarse pieces. Add raisins, prunes, almonds and natural product strip; throw until organic product is very much covered with flour blend.

Add bread morsels and earthy colored sugar; blend well. Mix in cognac and eggs; blend well. (Combination will be thick and practically brittle)

Spoon combination into lubed and lined shape, pressing solidly with back of spoon as form is filled. Cover firmly with top or rock solid foil; tie foil set up, if important.

Spot rack in lower part of Dutch stove or 6-quart pot. Add water until it arrives at top of rack. Heat to the point of boiling. Set shape on rack; cautiously pour boiling water around form until most of the way up shape. Re-visitation of a bubble.

Lessen warmth to low; cover Dutch broiler. Stew 2 ½ to 2 ¾ hours or until toothpick embedded in focus confesses all. Add bubbling water varying.

Then, in little bowl, join all hard sauce fixings; beat until smooth. Line a 10 oz custard cup or improving mold with cling wrap. Spoon hard sauce blend into lined cup. Cover; refrigerate until serving period. Best Recipes

Eliminate pudding from Dutch stove; cool in form for 1 ½ hours. Turn out of shape; cautiously eliminate cheesecloth. Spot on serving plate.

Unmold hard sauce onto little plate; eliminate plastic wrap. Top each cut of pudding with little cut of hard sauce.

Makes 8 serving

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They are simply looking to make food, they see recipes & then want to try. Having no clear plan for meals often lead us to make bad choices with what we eat.

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Friday, 9 July 2021

The best Prime Day Vitamix deals — including a FoodCycler

Deal pricing and availability subject to change after time of publication.

If you’ve been yearning for Vitamix products but don’t want the crazy prices, fear not. Check out these top Prime Day deals from Vitamix as of June 22:

Vitamix deals are usually few and far between. The luxury blenders, kitchen tools, and countertop composters are almost never on sale — in fact, discounts are so scant that there’s a huge market for used and refurbished Vitamix products. Most folks will opt to buy one of these renewed items to save some cash, but this Prime Day you might actually have a shot at scoring some brand-new Vitamix goods at a discount. What a concept!

Check out these top deals from Vitamix and grab them before Prime Day is over. You might not see discounts like this again until Black Friday.

Even at the $319.99 price tag, this blender is an investment. But considering it normally goes for almost $500, we’ll be hopping on this deal. The A3300 Ascent Series gives you full control of your blend, with a pulse feature and adjustable speed control. It’s also way smarter than your average blender. The built-in wireless connectivity will automatically detect the container you’ve chosen, and adjust blending time to the size. When paired with the Vitamix app, you’ll have access to 17 programs and hundreds of recipes so you can take your blending game to the next level. Of course, you’ll be getting the strong motor power and sleek look that Vitamix is known for, too.

Credit: Vitamix

Outdoor compost bins can be a hassle (or if you live in an apartment, they might not even be possible). Cut back on your food waste with this Vitamix FoodCycler that turns your food scraps into an odorless, nutritious compost material for plants. It creates compost in just 4-8 hours which is kind of wild when you compare it to normal composting, which can take months to break down.

Credit: Vitamix

If you’re into making homemade pasta sauces, smooth soups, or big batches of dips, this immersion blender will be your go-to. It has an ergonomic handle, five different speed settings, and a blade guard that keeps it from scratching your pots, pans, or dishes. It’s easy to clean, too — just stick the blade in a jar of soapy water and run it for 15 seconds.

Credit: Vitamix

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Diabetes Drink – Three Sugar FREE Drink Answers

Don’t you simply detest it when you request a sugar free beverage in a bar or café and all they must offer is diet cola or water?

Or then again you’re offered an unadulterated organic product juice –

“Well, that is sugar free – isn’t it?” No it isn’t – the sugar that happens normally in natural product juice is extremely high and that will play destruction with your glucose levels.

Be that as it may, here are a couple of drinks you may get a kick out of the chance to attempt…

I got so tired of the standard cola offer, I chose to explore different avenues regarding blending the diverse sugar free drinks that are accessible and you may get a kick out of the chance to attempt these options in contrast to ‘simply cola’.

selective focus photography of red coca cola can lot on box

Following a healthy diabetes diet is not easy, but cooking diabetes friendly meals is not a walk in the park either. Read on to find out how things are going to get a lot better for you from now on…
Whether you are dealing with type 1 diabetes, type 2 diabetes or gestational diabetes mellitus, this disease affects every part of your life, including the food you eat every day….READ MORE

1) The main analysis I attempted was to blend an eating regimen cola and diet carbonated water in a similar glass. At that point I added ice and lemon.

The combination gives a marginally more honed taste and it makes a long and reviving beverage on a blistering summer’s day.

2) Then I took a stab at parting an unadulterated orange organic product juice (you could likewise attempt pineapple or tomato juice)

with a companion and added shimmering water to my half of the juice.

You could likewise take a stab at blending your juice in with diet carbonated water.

3) If you need to make a reviving beverage at home, this pineapple slushy will hit your dry spot:

Take 1 can sugar-free soda, add 1/4 cup of unsweetened pineapple squeeze and ice blocks.

Spot in a blender and mix until the ice-blocks are squashed and you get a slushy combination.

Why not explore different avenues regarding other unsweetened organic product juices?

Furthermore, in the event that you need somewhat to a greater extent a kick,

you could add rum concentrate to give it more flavor.

In the event that you have additional thoughts or recipes for sugar-free beverage ,

I would truly very much want to find out about them.

3 Diabetes Death Drinks To Avoid Like the Plague!……...WATCH IT HERE

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Coronavirus Briefing: What Happened Today

Is it too soon to celebrate?

For the Fourth of July, President Biden has invited 1,000 military personnel and essential workers to a party on the South Lawn of the White House to celebrate “independence from the virus.”

But my colleague Sheryl Gay Stolberg reports that some experts fear that such celebrations send the wrong message “when wide swaths of the population remain vulnerable and true independence from the worst public health crisis in a century may be a long way off.”

White House officials argue that the president is not declaring victory, but rather celebrating the country’s achievements. It’s certainly true that the U.S. has made significant progress against the virus. New daily cases are steady at about 12,000, the lowest since testing became widely available and down from about 200,000 on Inauguration Day. For the first time since March 2020, the country is averaging fewer than 300 newly reported deaths per day, a decline of about 20 percent over the past two weeks. Hospitalizations are also dropping.

But the advances have been uneven, with a large portion of cases emerging in a handful of hot spots, particularly where vaccination rates are low. Those places include Las Vegas, rural Utah, rural Arkansas, Cheyenne, Wyo., and the Missouri Ozarks.

Nationally, the vaccination campaign is plodding along, with about a million shots administered each day. Biden had hoped that 70 percent of adults would be at least partly vaccinated by July 4, but the number stands at about 67 percent.

A truer measure of protection, experts say, is whether people are fully vaccinated — a status that only 46 percent of Americans can claim.

At the same time, experts fear that if the Delta variant continues to spread, it will mutate in a way that leaves even the vaccinated vulnerable.

White House officials are not requiring guests at the July 4 party to be vaccinated, although they will be asked to provide proof of a negative coronavirus test.

“We’re still in the middle of this marathon,” said Dr. William Schaffner, an infectious disease expert at Vanderbilt University. Despite considerable progress, he said, it remains too early to “unfurl the ‘mission accomplished’ banner.”

Pandemic silver linings

Last week, we asked readers to tell us about the positive things in their lives — if any — that came out of the pandemic. We received hundreds of responses and will be running some of them here on summer Fridays.

Many people highlighted one hidden benefit to an incredibly difficult time: extra time with loved ones.

“The pandemic allowed my husband and me to spend more time with our teenaged children — who would otherwise have had much cooler things to do than hang out with mom and dad,” wrote Carolyn Gandy from Atlanta. “We shared old family recipes and our favorite movies and books with them and they taught us a lot, too. We made TikTok recipes and watched anime together. I will always treasure the unexpected time we got to spend with them.”

Before the pandemic, Debbie Rhoades from Woodbine, Md., said she saw very little of her husband during the week. He had a demanding job and long commute, and when they both began working from home, she saw it as “a very unexpected ‘experiment’ to see if we would drive each other nuts during retirement.”

But during the last year, Debbie reported, “We got lots of rest and discovered we still really like each other after 36 years of faithful marriage and raising three sons.”

David Klein from Suffern, N.Y., started taking care of his 1-year-old grandson while the boy’s parents worked.

“Reuben and I went from crawling on the ground together to running together. We went from pops monologue, to Reuben and pops dialogue. We had exciting excursions to the airport to watch planes and our daily stroll to the corner to watch cars and trucks go by,” he wrote. “I look at those 6 months as a blessing in a very dark time.”

Nancy Hembree Flynn, from Los Gatos, Calif., whose father in North Carolina was battling lung cancer, said the pandemic gave her a little extra time.

“I probably would not have been able to take as much time to go back and be with my father through all of his surgeries and treatments without being able to work from his home,” she wrote. “He died last December and I treasure all of those days I was able to spend with him.”

Do you have a pandemic silver lining? Tell us about it by filling out this form.

Vaccine rollout

See how the vaccine rollout is going in your county and state.

What else we’re following

The U.S. jobs report for June showed a gain of 850,000, better than analysts expected.
New York City’s Covid caseload remains low even as the Delta variant gains ground.
Portugal is imposing a curfew from 11 p.m. to 5 a.m. in Lisbon, Porto and other tourism spots to fight a Delta-driven surge.
The Delta variant now accounts for a third of all new cases in France, and the country’s health minister said that the variant could “ruin” summer holidays.
Millions of Americans have decided to retire early since the pandemic began.
In New York City, office vacancies are so aring. It’s not a good sign for the city’s economic recovery.

What you’re doing

On June 23 we celebrated midsummer and it was the first party I went to since the pandemic began. It was a gathering of close friends and family at my sister’s lakeside house. Leading up to the party, I was so afraid to be close to so many people again that I had my mask in my pocket just in case. It ended up being the best night I’ve had in the last 1.5 years! We played games and danced while not being two meters apart! After going to bed I realized that during the party, Covid did not even once cross my mind. With the soles of my feet still aching from all the barefoot dancing, there is just one thing I wanna remind people — get vaccinated, it feels amazing!

— Õnne Allaje, Tartu, Estonia

Let us know how you’re dealing with the pandemic. Send us a response here, and we may feature it in an upcoming newsletter.

We’ll be off Monday for the Fourth of July. See you on Tuesday.

Email your thoughts to briefing@nytimes.com.

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Wednesday, 7 July 2021

The Mistake And New Way Of Cooking Rice

Cooking rice with a selected intention in mind removes extra than 50% of the generally taking place arsenic in earthy colored rice, and seventy four percent in white rice, as in keeping with new exploration.

Every other paper, delivered today in observe of the complete climate shows that cooking rice with a particular goal in thoughts gets rid of more than 50% of the normally taking place arsenic in earthy coloured rice, and 74 percentage in white rice. Substantially, this new approach does not diminish micronutrients in the rice.

Following beyond exploration from the university of Sheffield that found portion of the rice devoured in the uk surpassed ecu commission guidelines for ranges of arsenic in rice implied for the utilization for infants or small youngsters.

This new exam tried diverse approaches to cook rice to try to lessen the arsenic content and the organization from the agency for cheap food discovered that via utilizing a home-accommodating technique of cooking rice, the “parboiling with retention method” (PBA), the greater a part of the arsenic turned into removed, whilst retaining maximum dietary supplements within the cooked rice.

The PBA method consists of parboiling the rice in pre-bubbled water for 5 mins prior to depleting and reviving the water, at that point cooking it on a decrease warmth to assimilate all the water.

Arsenic, which is named a gathering 1 most cancers-inflicting agent by using the global office for Exploration on Malignant boom, is water-solvent—

so it collects in rice, that is stuffed in beaten take care of greater than special oats.

Arsenic presentation affects quite much each organ within the body and might motive skin sores, malignant growth, diabetes and lung illnesses.

Rice is mentioned accumulate round ten fold the amount of arsenic as specific grains.

In rice grains arsenic is packed within the outside wheat layer encompassing the endosperm.

This means that earthy coloured rice, (unmilled or unpolished rice that holds its grain) carries more arsenic than white rice. This processing cycle removes arsenic from white rice yet additionally eliminates 75-ninety% of its dietary supplements.

Dr. Manoj Menon says, “For rice customers, that is astonishing news. There are veritable issues among the populace about consuming rice due to arsenic. Beyond examinations have indicated that cooking rice in abundance water may want to get rid of arsenic yet the issue is it moreover eliminates dietary supplements.

Our factor changed into to upgrade the technique to dispose of arsenic whilst preserving most intense dietary supplements within the cooked rice. Our lately evolved method, PBA, is straightforward and domestic-accommodating so anybody can put it to use.

We do not have the foggiest concept approximately the measure of arsenic in each parcel rice we purchase; notwithstanding the reality that earthy colored rice is healthfully better than white rice as our records shows, it consists of more arsenic than white rice.

With our new method we will basically decrease the arsenic introduction while diminishing the loss of key dietary supplements.

We strongly suggest this approach at the same time as getting equipped rice for toddlers and children as they’re fairly defenseless towards arsenic advent dangers.”

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Tuesday, 6 July 2021

I Hate That Conoco Is So Good at Social Media

There’s a video on YouTube I keep coming back to, even though I absolutely hate it. It’s a 46-minute mix of songs titled “Lofi glug glug mix – beats to drive/study to.” The buzzy, mostly wordless electronic tracks are set to an animation of an anime girl driving a car with a cheerful Shiba Inu hanging its tongue out the window. It’s a lot like other lo-fi mix compilations on YouTube, except in this one, there’s a tiny red car with a Conoco logo on the anime girl’s dashboard. That’s not an accident: The video was produced not by a random YouTube DJ, but by the official account of Conoco, a giant chain of gas stations owned by Phillips 66. (The “glug glug” in the title apparently refers to the sound of gas being pumped into a car.)

“No joke this actually isn’t too bad as late night cruising music,” the top comment reads. “Mad props to Conoco on this one as this is .”

I really, really hate that I agree.

Most oil and gas companies seem to struggle with how to present themselves on social media, isolating their brand presence to strictly photos of refineries on Instagram or making cringy statements about Pride on Twitter. Some have started dipping a toe into Instagram influencer marketing; an Earther investigation last month revealed that Shell has worked extensively with Instagram influencers, most recently on a campaign to promote a carbon offsets scheme for their gas. (Phillips 66 also worked with influencers on an Instagram campaign.)

But Conoco stands out from its competitors: Its social channels are filled with content they’ve created that’s actually interesting, mostly because it has absolutely nothing to do with gasoline. In one Instagram story, a makeup artist paints their face and chest to resemble a mountain scene, complete with gondola; there’s a short that starts off with a man whose body is a cat tree; there’s a whole series called Conococooks, which features “recipes” with illustrations for foods like “Thrilled Cheese” and “Hamburgizzadog.” The whole thing is well-designed and a little disorienting, meaning I spent a lot of time on their account just looking at posts (which, I suppose, is the goal of a social media campaign). The vibe is somewhat reminiscent of Brand Twitter, the ever-growing ecosystem of companies who attempt (sometimes too far) to assert a personality—think of how the Steak-Umms account keeps picking fights with Neil DeGrasse Tyson—but with a remove that makes it not too annoying.

Reaching a younger, Very Online crowd, it seems, is Conoco’s whole goal here. Most of Conoco’s social content appears to have been produced by Carmichael Lynch, an ad agency based out of Minneapolis. (Carmichael Lynch also ran the Phillips 66 campaign where it tapped Instagram influencers.) In a case study posted on their website, the agency sheds a lot of light on the goal of all this strange posting from a gasoline brand.

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“Conoco wanted to reach 18-24-year-olds, a hard-to-engage audience,” the case study begins. “Skeptical of marketing and unlikely to interact with brands, they sit, text, curate and retweet in an endless stream of #content.”

Surveys have found that around 70% of this age group also experience eco-anxiety due to the climate change caused by the product Conoco is trying to sell them. But, of course, that wouldn’t make for a very good brand campaign. (Carmichael Lynch didn’t answer questions as to whether young people’s concerns about climate change were part of their conversations with Conoco.)

The result of the analysis is a campaign called Choose Go, which, the case study describes, is “a social-first campaign that changed the rules of social engagement by understanding the audience’s perceptions of brands. Instead of forcing advertising-like objects on them, we built content around their interests.” AdWeek wrote a glowing review of the “glug glug” lofi mix video, and per the case study, the campaign generated millions of impressions on social media.

This strategy of increasing brand loyalty while not focusing on the actual product was pioneered by another oil giant. In the 1970s, Exxon sponsored several episodes of the PBS program Masterpiece Theater in one of the earliest examples of a company associating itself with a cultural touchstone to boost brand loyalty. This strategy can be really successful—which isn’t great news for the climate.

“This is why ad agencies are so dangerous: they can take a boring fossil fuel company and turn them into your hip best friend,” Jamie Henn, the director of Fossil Free Media, which runs a campaign called Clean Creatives dedicated to pressuring ad and PR agencies to quit working with fossil fuel companies, said over Twitter DM. “Who cares if ConocoPhillips is blocking climate legislation if they’re sharing dope playlists and funny animations, right? I’m sure the team at CarmichaelLynch had a good time working this account, but creativity has consequences. Shilling for Big Oil is an act of climate denial no matter how cool it looks.”

There could be limits to how far this don’t-focus-on-the-oil-and-look-how-funny-we-are approach can go with other oil and gas companies. I’m not sure if high-profile brands like Exxon will be able to appeal to Gen Z since its name is associated with lying about climate change for decades. Other Big Oil companies like Chevron, BP, and Shell have had a more intense and unforgiving spotlight put on them for their role in delaying climate action.

One of the reasons this particular strategy seems to have been able to succeed here is that Conoco hasn’t come under the same scrutiny, perhaps because it only sells gas. But it does have a dirty history: ConocoPhillips, its predecessor company, produces about 1.5 million barrels of oil per day. In 2012, ConocoPhillips, then the third-biggest oil company in the country, split its oil-and-gas producing arm from its oil-and-gas selling arm; the resulting companies are ConocoPhillips and Phillips 66, which owns Conoco.

Phillips 66 and ConocoPhillips have done quite well since then: They are currently the fifth-largest and third-largest oil and gas companies by market share in the U.S. And at the end of the day, selling all that oil is what these kinds of campaigns are for.

“Conoco sold 40 million more gallons of gas in the campaign’s first five months compared to the year prior,” Carmichael Lynch concludes their case study proudly. Let’s hope none of the other oil companies figure out how to replicate this success.

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